Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads Jul 17, 2017 by Tim Peterson Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work.
How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads Jul 17, 2017 by Elizabeth Laird Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
The most brand-safe app category is not what you’d expect Jul 17, 2017 by Andrew Dubatowka When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why.
Watson helps AdYouLike screen content for native ads Jul 17, 2017 by Barry Levine The UK-based ad platform, now expanded to the US, says this is the first native ad job for the “Jeopardy”-winning supercomputer.
For Trusona’s CMO, a startup mindset means being a jack-of-all-trades Jul 17, 2017 by Amy Gesenhues After 14 years leading marketing programs for Microsoft, Karen Dayan made the jump to marketing startups and hasn’t looked back.
Move over millennials, Gen-Z now the largest single population segment Jul 17, 2017 by Greg Sterling According to Nielsen data, Gen-Z is now 26 percent of the population.
Online Marketing News From Around The Web:
Business Issues
It’s not Yourspace, it’s Myspace, Leigh Anne Galloway
U.S. appeals court upholds nondisclosure rules for surveillance orders, Reuters
Content Marketing
10 Most Common Content Marketing Questions, Content Marketing Institute
Content Writing Tips: 9 Tips for Conducting Successful Customer Interviews, movableink.com
How to Market Your Knowledge and Integrate Content Creation with Outreach and Relationship Building, Internet Marketing Ninjas
E-Commerce
5 of the Best Instagram Tools for E-Commerce, Search Engine Journal
B2B Ecommerce: How the Best in B2B Sales Succeed Online, Shopify Plus
The Post-Purchase Experience: What Consumers Want, MarketingProfs
Email Marketing
How to Improve Email Copy Readability to Engage Subscribers, MarketingProfs
Meet the Anti-Spam Laws from Around the World, AWeber Communications
The 5 Steps of Successful Email Marketing, Constant Contact Blog
General Internet Marketing
Tracking Brand Mentions: Why You Should Do It, Stone Temple
What is Guerilla Marketing?, Crazy Egg
World Emoji Day: Since U Been Blob, The Official Google Blog
Internet Marketing Industry
MarTech
AI Hype vs Reality: Facing the Flaws of Bolt-On AI Technology, MarTech Advisor
Report: More Marketing Teams are Taking Control of Technology Purchases, KoMarketing
Struggling through the 5 stages of martech? Let’s learn together, Chief Marketing Technologist
Mobile/Local Marketing
Social Media
How and Where to Add Instagram Hashtags (Before or After Posting), Tailwind Blog
Instantly Boost Your Facebook Ad ROI with These 5 Advanced Tactics, Crazy Egg
The 3 Biggest Challenges Facing Social Marketers in 2017, Convince and Convert
Video
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