Jun 26, 20182 min read

Marketing Day: SMX East agenda, Facebook event tracking, Squadhelp & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Mobile is taking over the customer journey Jun 26, 2018 by Brian Solis Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.
You’ll love what the SMX East agenda has to offer Jun 26, 2018 by Marketing Land I don’t have to tell you that 2018 has been a busy year, with new technologies like voice search and a mobile-centric focus gaining a stronger foothold in the SEO world, not to mention the dramatic adaptations advertisers will need to embrace to succeed with what Google calls the “new AdWords experience.”
Squadhelp adds AI to help invent successful brand names Jun 26, 2018 by Barry Levine With AI, the Chicago-based platform is adding visual search, performance tracking and name generation to its crowd-sourced naming platform.
AT&T buys ad exchange AppNexus Jun 26, 2018 by Barry Levine Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse.
Blockchain powered Killi wants users to ‘own their identity,’ make money from brands Jun 26, 2018 by Greg Sterling App wants to bring full transparency and consumer control to data collection on behalf of brands.
Facebook enables marketers to set up app event tracking without having to add code Jun 26, 2018 by Amy Gesenhues The Codeless Event Setup feature in Facebook’s SDK Marketing kit gives marketers a point-and-click tool to track app events.

The Trade Desk launches its ‘Next Wave’ Jun 26, 2018 by Barry Levine The demand-side platform is today unveiling a new AI layer, a new insight-optimized UI and a Planning Tool that generates and launches campaigns.
Here’s your exclusive sneak peek at the MarTech agenda Jun 26, 2018 by MarTech Today Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. As you struggle with how to select, implement and utilize to transform your organization, it’s helpful to see what success looks like and to hear from experts and working professionals.