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Writer's pictureFahad H
Apr 21, 20165 min read

Marketing Day: SMB Facebook survey, Katch closes shop & digital ad revenues

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Survey finds most SMB advertisers on Facebook spend less than $50 per month Apr 21, 2016 by Greg Sterling Generating awareness the most common marketing scenario for local businesses on Facebook, says Alignable survey data.


  1. Get your mobile apps in shape with these 7 engagement practices Apr 21, 2016 by Digital Marketing Depot Getting engagement right or realizing the potential of the mobile channel isn’t always simple or easy. What can you do to get your mobile apps in great engagement shape? Download this white paper from Insert to learn how to use engagement features to drive interaction with your app and impact your business results.


  1. Katch pulls the plug on its live video sharing & storage platform; will shut down May 4 Apr 21, 2016 by Amy Gesenhues Unable to secure capital, the live video storage platform announced today that it will stop “katching” videos on April 22.


  1. Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8) Apr 21, 2016 by Lori Weiman How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.


  1. US digital ad revenues top $59.6 billion in 2015, up 20 percent to hit another high Apr 21, 2016 by Ginny Marvin The IAB’s annual report shows growth continuing to come from mobile, which now makes up 35 percent of search and display ad revenues.


  1. Facebook starts counting time spent when ranking links in people’s feeds Apr 21, 2016 by Tim Peterson Facebook will start counting time spent when deciding which links to put in people’s mobile feeds and stop showing so many posts from the same pages.


  1. Automated CRM Signpost ups its game with built-in AI agent Apr 21, 2016 by Barry Levine Called Mia, the new intelligence is designed to apply learning from larger sets of data and is authorized to take more actions.


  1. Google Analytics’ mobile app gets a major upgrade on iOS & Android Apr 21, 2016 by Matt McGee New app available now offers customized reports, sharing options, updated look and feel with new navigation and more.


  1. How to ask customers for reviews (and actually get them) Apr 21, 2016 by Brian Patterson How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on how to ask for reviews to help bolster your business.


  1. Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices Apr 21, 2016 by Ginny Marvin New features in DoubleClick For Publishers are aimed at giving TV broadcasters more control over ad experiences across screens.


  1. What’s your brand’s story, anyway? Apr 21, 2016 by Erika Trautman Once you know what story you’re telling, you need to make sure your audience cares. Columnist Erika Trautman explains why interactive video storytelling can help you tell a better story that captivates your audience.



  1. LiveWorld launches first public tool — a high-speed management platform for social conversations Apr 20, 2016 by Barry Levine 20-year-old community/social management provider claims moderators on its platform can process conversations up to 10 times faster than with other tools.


Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. 4 Elements of Successful Content Marketing on LinkedIn, www.toprankblog.com

  2. 7 Ways To Turn Your Employees Into An Army Of Content Creators, www.searchenginepeople.com

  3. 8 Tips for Effectively Outsourcing Your Content, www.convinceandconvert.com

  4. Affinity Content: The Key to Growing Your Community, www.copyblogger.com

  5. Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?, contently.com

  6. Four Tools for Endless Content Ideas, www.marketingprofs.com

  7. How Kindness Makes Your Content More Successful, contentmarketinginstitute.com

  8. How to Increase Your Authority with Evergreen Content, www.jeffbullas.com

  9. How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected, www.komarketingassociates.com

  10. How to Thrive in the Era of Interactive Content, www.convinceandconvert.com

  11. On Viral Headlines & Bad Listicles, seocopywriting.com

  12. Seven Steps to Combat Blog Content Thieves, www.problogger.net

  13. The Content Lie That Destroys Campaigns, www.searchenginejournal.com

  14. When Your Conference Ends, Let the Content Repurposing Begin, www.marketingprofs.com

Conversion Optimization

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 5 Elements of a Successful Instagram Marketing Strategy, www.toprankblog.com

  2. Facebook #SHOPPER Persona Targeting, www.aimclearblog.com

  3. Facebook glitch causes pages to automatically like its own posts, digiday.com

  4. Instagram may be key to fashion’s see now, buy now democratization, www.mobilecommercedaily.com

  5. Is there such a thing as ‘bad publicity’ on social media?, econsultancy.com

  6. LinkedIn makes all Lynda.com courses available on Apple TV, venturebeat.com

  7. Market To Millennials With Snapchat, smallbiztrends.com

  8. New research: 8 ways early tech adopters use Twitter, www.Twitter.com

  9. Pinterest acqui-hires founder of design app Curator, venturebeat.com

  10. Report: Love Is the Most Popular Facebook Reaction, www.adweek.com

  11. Solving the 10 Most Common Social Media Marketing Challenges, blog.bufferapp.com

  12. The Conversations You’re Missing on Social May Be Killing Your Brand, www.cmswire.com

  13. The Ultimate Guide to WhatsApp Marketing Strategy, www.searchenginejournal.com

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