Sep 14, 20174 min read

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor netw

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization Sep 14, 2017 by Digital Marketing Depot Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation.
How to conduct an SEO content audit Sep 14, 2017 by Thomas Stern Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs.
A search marketer’s view of Facebook’s advertising platform Sep 14, 2017 by Ted Ives Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory.
SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing Sep 14, 2017 by Amy Gesenhues Get to Know SurveyMonkey SVP Marketing Communications Bennett Porter
Martech enablement series: Part 6 — Building the car Sep 14, 2017 by Peter Ladka In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the “car” of the race team and how its corresponding systems allow your marketing organization to take action with its martech stack.
Stop wasting your marketing efforts: The 3 prongs to inbox placement Sep 14, 2017 by Mary Wallace Columnist Mary Wallace explains how your technical setup, list management and marketing strategy all affect inbox placement and the chances of your messages being seen.
When Amazon comes for your company, don’t lose focus on what matters: Your customer Sep 14, 2017 by Joe Hyland Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company’s survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty.
7 killer ad tips for YouTube & video Sep 14, 2017 by Kevin Lee Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube’s video advertising platform.
What’s better than a marketing tech stack? Your marketing org stack Sep 14, 2017 by Marketing Land We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code).
Tobii Pro employs its eye-trackers to find out what attracts attention in a car showroom Sep 14, 2017 by Barry Levine This is the first public data from a showroom study using Tobii’s glasses.
With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net Sep 14, 2017 by Barry Levine The Digital Vendor Risk Management service certifies vendors who have agreed to fix their code on sites and apps to comply with GDPR and other policies.