Jun 23, 20174 min read

Marketing Day: SEO audits, online-to-in-store attribution & YouTube viewer stats

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

5 must-do technical SEO audit items in 2017 Jun 23, 2017 by Aleyda Solis As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.
Early performance results from Google’s update to close variants Jun 23, 2017 by Andy Taylor What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.
A deep dive into online-to-in-store attribution Jun 23, 2017 by Michael Della Penna Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns.
Facebook to launch app for video creators later this year Jun 23, 2017 by Tim Peterson Facebook’s app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the app.
How content drives revenue (and how to prove it) Jun 23, 2017 by Rachel Lindteigen Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts.
Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple Jun 23, 2017 by Greg Sterling Top apps list shows power is concentrated in just a few companies.
Sprout Social releases first non-developer bot-building platform for Twitter Jun 23, 2017 by Barry Levine It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live agent.
YouTube tops 1.5 billion logged-in viewers every month Jun 22, 2017 by Tim Peterson YouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180-degree video formats, at VidCon.
Get answers to your content marketing questions Jun 22, 2017 by Digital Marketing Depot When it comes to content marketing, we know you have questions. Marketing Land’s Content Marketing Tools: A Marketer’s Guide has you covered. This guide examines the current market for content marketing tools and answers the following questions: Why is content marketing growing so quickly?
Save the Date: SMX East is back in NYC Oct 24-26 Jun 22, 2017 by Marketing Land Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing.
How SEO can create budget efficiencies in paid search campaigns Jun 22, 2017 by Thomas Stern Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.