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Marketing Day: Senate grills Facebook and Twitter (again), Google spoofed by fake Russian trolls &#0


Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

  1. Virtual reality enters its ‘trough of despair’ as shipments decline Sep 6, 2018 by Greg Sterling It wouldn’t be fair to say “VR is dead,” but from a consumer electronics perspective it’s not far.

  2. Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots Sep 6, 2018 by Amy Gesenhues While Facebook’s Sheryl Sandberg and Twitter’s Jack Dorsey had very little new information to share, that could be both a blessing or a curse for advertisers.

  3. Using Voice Search to Transform Your Local Search Strategy Sep 6, 2018 by Digital Marketing Depot More than 43 million people in the U.S. now own a smart speaker, and, as of January 2018, there were an estimated one billion voice searches per month. Now is the time to put your Voice Engine Optimization™ (VEO) strategy in place.

  4. As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again Sep 6, 2018 by Ginny Marvin The advocacy group undermines Google’s claims that its systems are robust and can quickly detect and take down fake accounts.

  5. Avoid the 8 most common pitfalls of automated bidding Sep 6, 2018 by Frederick Vallaeys With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding.

  6. Here’s how to ‘expertly’ hit a link-building home run Sep 6, 2018 by Jeremy Knauff Use expert opinions in content so when you build it, the links will come.

  7. Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI Sep 6, 2018 by Greg Sterling Pandora seeing higher ad spending for campaigns that include offline measurement.

  8. Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps Sep 6, 2018 by Amy Gesenhues Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple retargeting ad tactics.

  9. Amazon streamlines ad products under new Amazon Advertising brand Sep 5, 2018 by Ginny Marvin So long, acronym soup of AMS, AMG and AAP, as those brands retire in favor of a unified strategy.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. In-depth ABM: What it means to get inside of opportunity and why it’s important Sep 6, 2018 by Sonjoy Ganguly The rise of account-based marketing has spurred a shift in how marketers think about accounts. How to develop this more nuanced and effective approach.

  2. Customer Data Challenge: Improve martech efficiency and ROI with unified data Sep 6, 2018 by Digital Marketing Depot Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration.

  3. HubSpot goes offline just hours after announcing upgrades to its enterprise suite Sep 6, 2018 by Robin Kurzer The company issued a mea culpa, blaming the outage on a bug in the confirmation code that’s now been fixed.

Online Marketing News From Around The Web:

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