May 10, 20165 min read

Marketing Day: Salesforce Marketing Cloud, Facebook Trending Topics & machine learning

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Salesforce puts Lightning into its Marketing Cloud May 10, 2016 by Barry Levine The Marketing Cloud now integrates more closely with its fellow clouds, as the company also announces email and advertising updates and a new Marketing Cloud app.
5 ways SEO and PR should be working together May 10, 2016 by Erin Everhart When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole.
The morality clause in digital marketing May 10, 2016 by Rebecca Lieb What if a project or client isn’t in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say no.
Senate launches inquiry into allegations of slanted Facebook Trending Topics May 10, 2016 by Tamar Weinberg Is Facebook manipulating the Trending Topics? The US Senate wants to know.
Henny Penny and the state of digital marketing: The sky is not falling May 10, 2016 by Chris Glushko Columnist and IAB VP of Marketing Chris Glushko says that despite digital advertising’s challenges, it’s continuing to grow at a rapid pace, and brands are getting better at harnessing its power.
Facebook brings its retargeted ads to Instagram, travel brands May 10, 2016 by Tim Peterson Facebook’s Dynamic Ads (née Dynamic Product Ads) can now be seen on Instagram and show not only products, but also hotel room pricing and availability.
MarTech Landscape: What is machine learning and why should marketers care? May 10, 2016 by Barry Levine Self-adjusting pattern recognition is becoming as commonplace to marketing tools as the cloud, and it is changing what marketers do.
Facebook now lets brands target ads based on how much time, money you spent on their sites, apps May 10, 2016 by Tim Peterson Facebook has added new options to its Website Custom Audiences targeting to let brands suss out the most valuable members of their site and app audiences.
Success is an illusion if you can’t measure it; learn how at SocialPro May 10, 2016 by Marketing Land Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments. SocialPro has sessions designed to help you demonstrate the results you’re achieving.
Will personal marketing become the new mantra for political campaigns? May 10, 2016 by Melody Gambino As the 2016 presidential election draws ever closer, columnist Melody Gambino has some advice for the Republican and Democratic parties on data-driven marketing and how it could benefit their campaigns.

Facebook responds to allegations that Trending Topics are rigged May 10, 2016 by Tamar Weinberg Are Facebook Trending Topics slanted? One might think so, based on an anonymous report. Not so fast, says Facebook.
Periscope is adding search options, drone broadcasts & making it easier to save live videos May 9, 2016 by Amy Gesenhues Users will soon be able to search and categorize live broadcasts by topics like travel, music and food.
Deep-dish digital: The most Instagrammed restaurants in America May 9, 2016 by Chris Kerns Columnist Chris Kerns dives into the data from branded hashtags across the US to bring marketers insight into what social data reveals about brands and consumers.