Marketing Day: Rethinking your paid strategy, programmatic content distribution & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Got amazing content but no leads? 5 ways to rethink your paid strategy Jul 25, 2017 by Todd Saunders Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.

1. Navigating the programmatic turn in content distribution Jul 25, 2017 by Chuck Moran As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.

1. European regulators turning up the heat on Facebook, other social sites to modify terms Jul 25, 2017 by Greg Sterling Social sites are being pushed to craft T&Cs very different from those in the US.

1. Are you a content hoarder? Maybe it’s time for a blog cleanup Jul 25, 2017 by Sherry Bonelli Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content.

1. How to bring your potential customers back with retargeting Jul 25, 2017 by Jacob Baadsgaard The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready.

1. Amazon advertising: Beyond Prime Day Jul 25, 2017 by Kevin Lee Whether it’s a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re planning to advertise on Amazon.com, the time to do it is now.

Online Marketing News From Around The Web:

Business Issues

1. Facebook has acquired a content rights startup called Source3 to help fight video pirates, Recode

2. Traffic Costs Jam Up Google, Wall Street Journal

Content Marketing

1. Amplify Consumer-Generated Content to Boost ROI from Bazaarvoice CMO, Sarah Spivey, MarTech Advisor

2. August 2017 Marketing and Holiday Planning, Constant Contact Blogs

3. How Marketers Can Create Binge-Worthy Content Experiences, Convince and Convert

E-Commerce

1. ‘Tis the Season to Prepare for Christmas, MarTech Advisor

2. 3 Tips For Retail Marketers, CopyPressed

Email Marketing

1. Email Subscriber Attention Spans: Increasing, Still Short, MarketingProfs

2. Making Email Marketing Work, MarTech Advisor

3. What’s the best time to send?, My Emma

General Internet Marketing

1. Digital Marketing Strategy: How to Build a Solid Foundation, MarketingProfs

2. How to Start an Influencer Marketing Program Without a Budget, CMS Wire

3. So long, and thanks for all the Flash, Chromium Blog

Internet Marketing Industry

1. Eyeota Teams with Nativo to Infuse Global Audience Data into Native Advertising Technology Platform, Eyeota

2. SimilarWeb Secures $47 Million in New Funding, Similar Web

MarTech

1. A Beginner’s Guide to Marketing Automation, Moz

2. How to be your own Marketing Success Story, Sara Spivey talks Martech Skills, MarTech Advisor

3. The Martech Purchase Process: How Tech Buyers Evaluate Vendors, MarketingProfs

Mobile/Local Marketing

1. Apple spotlights 3 flaws in tracking app downloads, Mobile Marketer

2. Building a Local Stack: The Rise of “SMB OS”, Street Fight

3. How to Create a Snapchat Geofilter on Your Phone, Social Media Examiner

Social Media

1. 4 Facebook Ad Campaign Rookie Errors to Avoid, Simply Measured

2. Grow Your Business: 3 Ways to Use Custom Audiences, Facebook for Business

3. How to Monetize Social Media by Creating Excellent Content, Small Biz Trends

Video

1. Following YouTube’s brand safety backlash, will ad relevance take center stage?, Econsultancy

2. Introducing the Live 360 Ready Program and new features for Live 360, Facebook Media