Apr 5, 20165 min read

Marketing Day: Remarketing campaigns, Kik’s new Bot Shop & Twitter’s NFL deal

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketing technologists: Here are eight steps to boost your info security Apr 5, 2016 by Barry Levine SapientNitro CTO Sheldon Monteiro summarizes his MarTech 2016 presentation on this evergreen topic.
How to find relevant and proof terms for your content Apr 5, 2016 by Jayson DeMers Quality content is great, but it won’t improve your SEO if it’s not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords.
The 4 Cs: A recipe for precise remarketing campaigns Apr 5, 2016 by Susan Waldes A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.
Content marketing’s echo chamber Apr 5, 2016 by Patrick Armitage Is content marketing doomed to go the way of the traditional agency model? Not if we align our priorities with those of our customers, says columnist Patrick Armitage.
Merger of Experticity and ReadyPulse combines offline and online influencers Apr 5, 2016 by Barry Levine Newly enlarged company says it is the first to provide an influencer service ranging from a passionate salesperson in a store to a product-touting Instagram post.
Kik opens Bot Shop to encourage more fun and engaging chat Apr 5, 2016 by Tamar Weinberg To make its chats more fun for users, Kik launches a Bot Shop and encourages developers to get on the bandwagon to build engaging bots for the platform.
Are longer tweets better tweets? We analyzed 4,700 tweets to find out Apr 5, 2016 by Tim Peterson A look at 300 of the most-followed Twitter accounts to see how long brands’, celebs’ and media companies’ tweets are and how retweet counts vary by length.
Data-driven storytelling: the intersection of numbers and narrative Apr 5, 2016 by Joshua Reynolds Every marketer today wants to be a successful storyteller. Columnist Joshua Reynolds lays out the elements that comprise a story that’s likely to resonate and spark enthusiastic sharing.
How to beat the competition in share of voice & share of market Apr 5, 2016 by Jim Yu To increase your market share, you need to assess where you are compared to the competition. Columnist Jim Yu lays out concrete steps toward getting ahead.
Twitter will sell one-third of ads in NFL Thursday game streams Apr 5, 2016 by Tim Peterson Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games globally during the upcoming season.
Three ways to foster brand devotion in the Age of the Customer Apr 5, 2016 by Mike Sands When audiences are fragmented, and traditional loyalty programs no longer resonate, what’s a marketer to do? Columnist Mike Sands contends it all comes down to knowing your customer.
For agencies, losing is the best way to win Apr 5, 2016 by David Rodnitzky Every agency experiences losses, but columnist David Rodnitzky explains that the ones that choose to learn from their losses are in the best position to succeed long-term.
Native ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study finds Apr 5, 2016 by Ginny Marvin Facebook releases new stats on native advertising on its Audience Network.
Amazon expands Pay with Amazon through new Global Partner Program Apr 4, 2016 by Greg Sterling Amazon has announced a Global Partner Program, which seeks to expand the reach of its payments service.
MarTech Landscape: What is a demand-side platform (DSP)? Apr 4, 2016 by Ginny Marvin Find out why digital advertising buyers turn to DSPs to manage programmatic ad buys.