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Marketing Day: Reddit mobile apps, ad tech predictions & Facebook News Feed updates

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser Dec 18, 2017 by Tim Peterson In an update to its iOS app, Reddit will also test out a way for people to send private messages to one another.

  2. Messaging matters — but cross-channel messaging really moves the needle Dec 18, 2017 by Digital Marketing Depot We’re living in a cross-device, cross-platform, cross-channel world. And that means there’s no one messaging channel that can reach everybody effectively.

  3. Optimizing for Hanukkah: Sometimes it’s still strings, not things Dec 18, 2017 by Paul Shapiro Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.

  4. How to generate links that drive traffic, not just ranking Dec 18, 2017 by Kevin Rowe Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.

  5. The 2018 ad tech predictions you didn’t expect to see Dec 18, 2017 by Lewis Gersh Martech and ad tech are here to stay, but it’s not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will shape our industry in the year ahead.

  6. Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares Dec 18, 2017 by Tim Peterson “Engagement bait” is the latest type of spam that Facebook wants to scrape from people’s News Feeds.

  7. Optimize your holiday marketing dollars — long after the Christmas lights dim Dec 18, 2017 by Jordan Elkind Retailers see lots of new customers during the holiday shopping season. Contributor Jordan Elkind explains how to keep the momentum going into the new year.

  8. 2017: The year in social media Dec 18, 2017 by Tim Peterson The social media landscape blew up in 2017 — in so many ways.

  9. Ad consortium based around LiveRamp’s IdentityLink boosts membership Dec 18, 2017 by Barry Levine The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google.

  10. MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain Dec 18, 2017 by Barry Levine The solution distributes publishers’ anti-fraud file and makes it searchable by buyers.

  11. From bricks to clicks: Our top retail columns for 2017 Dec 18, 2017 by Desiree Everts DeNunzio It’s been a rough ride for some brick-and-mortar retailers this year, but thanks to digital technologies, there’s hope. Catch up on the hot topics that dominated this space in 2017.

  12. Nearly 70% of marketing executives plan to spend more on marketing technology in 2018 Dec 18, 2017 by Amy Gesenhues Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming year.

  13. Digital advertising 2017: A year of reckoning in review Dec 18, 2017 by Ginny Marvin This year was dominated by controversy, mobile and the duopoly, but there’s more to the story.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Cortana’s got mad skills but faces big distribution challenges vs. rivals Dec 18, 2017 by Greg Sterling Cortana already has 148 million global users, but it’s still an underdog.

  2. 2017: The year in martech Dec 18, 2017 by Barry Levine So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles us.

  3. How authentication can be a compelling branding asset Dec 18, 2017 by Davor Sutija Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products.

Online Marketing News From Around The Web:

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