Here’s our recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
How to find good writers and other content marketing struggles Aug 28, 2018 by Jessica Foster You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here’s a look at how to hire good copywriters to help drive traffic and sales to your site.
Jumpshot makes public some Amazon purchasing data, other digital consumer insights to marketers Aug 28, 2018 by Barry Levine The digital intelligence firm is revealing selected insights it gets from a panel of more than 100 million devices worldwide.
Case study: The tale of two internal link tweaks Aug 28, 2018 by Dave Davies Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic.
Why websites should be using HSTS to improve security and SEO Aug 28, 2018 by John Lincoln If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.
Tobii adds eye-tracking for 360-degree videos Aug 28, 2018 by Barry Levine After last year’s addition of VR eye-tracking, the Sweden-based firm now allows marketers to map gaze-trails in the major virtual environments.
Facebook tests new way to connect more users on the platform Aug 28, 2018 by Amy Gesenhues Facebook’s ‘Things in common’ label will show users what they have in common with people they’re not connected to.
Are brands approaching a crisis in authenticity? Aug 28, 2018 by Barry Levine MarTech Conference Chair Scott Brinker: It’s a ‘non-zero’ possibility.
Planning and creating the perfect landing page Aug 28, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website.
Podcasting continues its meteoric rise, creating more opportunities for marketers Aug 28, 2018 by Robin Kurzer Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated audiences.
YouTube gives users more ways to track the amount of time they spend on the app Aug 27, 2018 by Amy Gesenhues YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
7 ways to multiply your conversions Aug 28, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is they want to deliver a more personalized experience to their customers. This goal isn’t aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.
Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads Aug 28, 2018 by Robin Kurzer This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads.
Online Marketing News From Around The Web:
Best Practices For Mobile Form Design, Smashing Magazine
Can a Content Optimization Strategy Give Your Content Marketing an Edge?, Skyword
Facebook vs Snapchat: who has officially lost their cool?, Sleeping Giant Media
Getting Started with Abandoned Cart Emails, Send In Blue
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