Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported Mar 18, 2016 by Matt McGee As the rollout of the “new improved” timeline reaches all Twitter users, the company says fewer than 10 percent of users have opted out.
Report: Video ads are coming to Pinterest Mar 18, 2016 by Tamar Weinberg Pinterest is testing video ads to a small subset of users.
[VIDEO] Marketing Land Live #5: Google’s new analytics suite, Instagram goes algorithmic & more Mar 18, 2016 by Matt McGee If you missed our fifth episode, watch the video replay below featuring Ginny Marvin, Barry Levine, Barry Schwartz, Greg Sterling and yours truly.
Google ch-ch-ch-changes. How they’re affecting publishers and SEOs Mar 18, 2016 by Kristine Schachinger Is Google’s relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate relationship and shares her thoughts on what this might mean for all concerned.
Why real-time search algorithm updates may be bad news Mar 18, 2016 by Patrick Stox With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
The inbox laboratory: How email can thrive on empirical experimentation Mar 18, 2016 by Steve Dille Columnist Steve Dille explains how personal data is being mined in adventurous new ways — and how email marketers can seize the advantage this practice offers.
A CMO’s View: How IDG rebranded 100+ media properties Mar 18, 2016 by Amy Gesenhues As IDG’s first CMO, Josh London led the rebranding efforts for the company’s multiple websites, annual events and publications.
How do you retain clients? Retain your staff. Mar 18, 2016 by Adam Weiss Client retention starts with good staff retention. Columnist Adam Weiss discusses the ways leaders can motivate their team and keep their employees on board.
CMOs flex IT purchasing muscle, but is that a good thing? Mar 18, 2016 by Michael Shearer As IT spending power increasingly shifts to CMOs, columnist Michael Shearer explains why marketing and IT need to come together to select the right tools and services to stay competitive.
Google starts testing ads in Matched Content recommendation units Mar 18, 2016 by Ginny Marvin AdSense publishers can opt in to show ads promoting content from other websites.
App install spend up 150 percent, yet costs down, push-enabled users 2X more engaged [reports] Mar 17, 2016 by Greg Sterling Three-fourths of app users will be gone by the third month, says data from Localytics.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Blogs & Blogging
10 Distractions That Sabotage Your Blogging Success, www.problogger.net
Is Blogging Really Dead? Here’s Why You Should Still Blog!, www.problogger.net
Business Issues
EU may investigate online content providers over cross-border trade, www.reuters.com
Content Marketing
Brands Can Create Content Too: Ikea Home Tour Solves For “Design Paralysis”, adexchanger.com
Content is Bigger Than Marketing, contentmarketinginstitute.com
Content Marketing vs. Native Advertising: What’s a Better Value?, blog.crazyegg.com
Hearst expands native ad products globally, digiday.com
How to Create 10x Content, moz.com
Journalist’s Guide to Sponsored Content Ethics, contently.com
Marketers In Search of Intelligent Content, www.cmswire.com
Conversion Optimization
How To Sell CRO To Your Boss, www.lunametrics.com
It’s Time to Bust These 7 A/B Testing Myths, blog.kissmetrics.com
Copywriting, Design & Usability
Customer Experience Rankings: The 25 Best (and Worst) Brands, www.marketingprofs.com
Don’t let good CX get lost in translation – 3 tips on localization, www.usertesting.com
Why Page Speed Matters & PageSpeed Insights Fails – A Developer’s Tale, www.portent.com
E-Commerce
Amazon boosts mobile promotion with live stream of SXSW concert, www.mobilecommercedaily.com
What CSS Means for Ecommerce Merchants, www.practicalecommerce.com
Will a Poor Customer Experience Affect Future Purchases?, www.emarketer.com
Email Marketing
First Impressions: How to earn your place in customers’ inboxes, sherpablog.marketingsherpa.com
General Internet Marketing
Can Intent Data Build Better Marketing Campaigns?, www.cmswire.com
How To Find, Build, and Track Influencer Marketing Campaigns, www.newswhip.com
How to Use Emoji in Your Marketing Vocabulary, www.convinceandconvert.com
What a lack of transparency costs marketers, digiday.com
MarTech
Ad Tech Must Cure Its Metric Vertigo, adexchanger.com
How Marketers Are Dealing with the Growth of Tech, www.emarketer.com
Marketers shouldn’t make tech the enemy, digiday.com
Mobile/Local Marketing
7 Questions to Ask Before Sending Push Notifications, www.verticalresponse.com
7 Tips to Leverage the Power of SMS Marketing, www.convinceandconvert.com
Facebook sneaked a seriously addictive basketball game into Messenger, techcrunch.com
Fleeting micro engagements rise as mobile further crunches time, www.mobilecommercedaily.com
Spring Forward: Jumpstart Your SMS Marketing Campaign, blog.marketo.com
Social Media
10 Essential Tools for Marketing on Instagram, www.marketingprofs.com
Facebook Buyer Persona Targeting Exploration & Combinations, www.aimclearblog.com
Facebook, Twitter compete for live TV rights, www.reuters.com
How To Build A Responsive Following On Twitter In 2016, www.searchenginepeople.com
New research: TV viewers who engage on Twitter have higher rates of ad recall, www.Twitter.com
Once a year, Instagram is home to the best crowd-designed alphabet on earth, qz.com
Three reasons Instagram’s algorithmic timeline is yet another terrible idea, econsultancy.com
Users Can Tell Facebook, “I Already Own This”, www.adweek.com
Using Instagram for (Brand) Fun and Profit, multichannelmerchant.com
What Can The Presidential Candidates Teach Us About Social Marketing?, www.adweek.com
Why I’m opting out of Twitter’s algorithmic timeline, venturebeat.com
Video
1 million watched Peyton Manning’s retirement live on Facebook, digiday.com
Exploring the YouTube Habits of UK Digital Video Viewers, www.emarketer.com
March Madness teams are streaming live on Facebook, digiday.com
Periscope: How Your Business Can Benefit From Live Video, www.socialmediaexaminer.com
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