Marketing Day: Pinterest’s Buyable Pins, YouTube Previews Updates & Visual Content Market

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones Currently available only on iOS devices in the U.S., Pinterest says it already has 30 million buyable pins from a number of retailers.

2. YouTube Creators Get Preview Of New Features, Including 3D Videos & Studio App Updates Without offering any specific release dates, YouTube says new features will roll-out over the course of this year.

3. Visual Content Marketing: Building Digital Stories That Really Connect Visual trumps text, so make it a key part of your marketing strategy, says columnist Jim Yu. He outlines seven steps to follow when telling your story with visual content.

4. Companies Are Telling The Wrong Story: We Forgot The Hero And It’s Killing Corporate Creativity Who’s the hero of your company’s story? Columnist Patrick Armitage explains why great storytelling starts with the customer, not the company or the product.

5. Why And How Publishers Will Force Advertisers To Engage Consumers As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating content that people actually like, says columnist David Rodnitzky.

6. EU Gives Google More Time To Respond To Antitrust Charges – Pushes Deadline To August 17 “We have asked the European Commission for additional time to review the documents they’ve provided us,” says Google spokesperson Al Verney.

7. Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Business A rare reveal as Microsoft exit the display ads business highlights what a powerhouse Bing search apparently is.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards

2. SEO Can’t Always Get What It Wants — Or Can It?

3. Is Local Directory Traffic On The Rise Again?

4. Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report

5. Bing Pares Its Mapping Image Operations, Sells Some Assets To Uber

6. Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings

Online Marketing News From Around The Web:

Affiliate Marketing

1. 3 Myths about Affiliate Marketing, 3qdigital.com

2. Publisher Stories: Tom Smedley, Youth Travel Marketing, blog.affiliatewindow.com

Analytics

1. Adobe Analytics: No need to “Break Down”, www.webanalyticsworld.net

2. How The Right Analytics Can Strengthen Customer Engagement, blog.kissmetrics.com

Blogs & Blogging

1. 12 Tools You Didn’t Realize Could Send You More Blog Traffic, www.jeffbullas.com

2. Checklist for the Perfect Blog Post, www.ducttapemarketing.com

Business Issues

1. Attorneys General: Court Shouldn’t Have Stopped Google Investigation, variety.com

Content Marketing

1. 12 Content Marketing Metrics You Aren’t Measuring, www.searchenginejournal.com

2. Cabela’s Pitches Its Content At The Top Of The Funnel, adexchanger.com

3. Puppy Love: Inside Purina’s Ambitious New Content Play, contently.com

4. Steal This Trick: What Confident Content Marketers All Have in Common, www.copyblogger.com

5. The Most Important Audience for Your Content Marketing: Your Own Employees, contently.com

6. Why the Real Driver of Traffic is Content That Matters to YOU, dannybrown.me

Conversion Optimization

1. 8 CRO Questions to Ask yourself about your Landing Page, ignitevisibility.com

2. A/B Testing Color Scheme For 100% More Conversions, vwo.com

Copywriting, Design & Usability

1. 5 Subtle Yet Super Powerful Copywriting Tips, unbounce.com

Domaining

1. .LGBT Pride Program Launched: $20 Per Domain Registration Will Be Contributed To The “It Gets Better” Project, www.thedomains.com

2. First example of .sucks cybersquatting?, domainincite.com

3. Slotting fees and supplier rebates in the domain name industry, domainnamewire.com

E-Commerce

1. 5 Elements of Omni-Channel User Experiences, uxmag.com

2. Alibaba is no Amazon, at least in the US, www.retaildive.com

3. Amazon heads south of the border, launches an all-new online store in Mexico, www.geekwire.com

4. Amazon hits roadblock with mobile-enabled real-world flash deals, www.mobilecommercedaily.com

5. Amazon Takes Prime Now Outside U.S., Opens One-Hour Delivery In London, techcrunch.com

6. How to Serve Empowered Ecommerce Shoppers, www.practicalecommerce.com

7. Paypal Tells Sellers to Provide Compelling Evidence to Fight Buyer Dispute, www.thedomains.com

8. Return Path and IRI Come Together to Provide E-Commerce Receipt and Transaction Data to CPG Firms, www.martechadvisor.com

9. Some e-retailers commit to same-sex marriage marketing, www.internetretailer.com

Email Marketing

1. How Lenscrafters Raised Click-Throughs by 60%, blog.movableink.com

2. How to Succeed in Email Marketing, www.cmswire.com

3. Is Less More? New Study Provides Insight Around Sending Frequency, blog.returnpath.com

4. Express yourself in email: hundreds more themes, plus emoji, Official Gmail Blog

5. The Importance of Email Marketing Segmentation, smallbiztrends.com

6. Voice and Tone for Email, blog.mailchimp.com

General Internet Marketing

1. Influencers are game changers: Here’s how you get them on your brand’s team, digiday.com

2. Millennials Outnumber Boomers: The Meaning For Marketers, heidicohen.com

Internet Marketing Industry

1. hybris and Acquia Partner to “Democratize” Software Development, www.businesswire.com

2. Introducing the TUNE Marketing Console, www.tune.com

3. Kahuna Mobile Marketing Index: Nearly 90% of App Users Fade If Brands Fail to Engage, www.businesswire.com

4. Mobile Ad Network RevMob Passes 900 Million Unique Monthly Users, www.businesswire.com

5. SocialCentiv Makes It Easy To Talk To Prospects on Twitter, socialcentiv.com

6. Wego welcomes the return of Rick Mulia as Chief Advertising & Media Officer, www.wego.com

7. Yext Names Jeffrey K. Rohrs as Chief Marketing Officer, www.yext.com

MarTech

1. Creativity And Data – It’s Not An Either-Or Kind Of Thing, adexchanger.com

2. To Create Engaging Content, Marketers Need Tech, www.emarketer.com

3. Why You Need a Little Elbow Grease When You Use Marketing Automation, www.marketingprofs.com

Mobile/Local Marketing

1. Forrester Research: Mobile Platforms, Partners, And Power, www.forrester.com

2. 4 mobile direct marketing essentials, www.mobilecommercedaily.com

3. Facebook’s Prototype Mobile Ad Format: A Perfect Mix of Branding, Direct Response, www.adweek.com

4. Hootsuite Updates Its Android Appshing, blog.hootsuite.com

5. The State of Messaging Apps in 5 Charts, contently.com

Social Media

1. 10 Marketing Campaigns That Won Over reddit, www.searchenginejournal.com

2. 5 Steps for Responding to a Social Media Crisis, www.adweek.com

3. 7 Ways to Track Your Social Media Marketing Activities, www.socialmediaexaminer.com

4. 9 Step Social Media Audit for Improving LinkedIn Business Page Results, www.toprankblog.com

5. Can You Compete Against 43% Of Brands That Use Facebook Ads?, locowise.com

6. Eight Powerful SlideShare Features You May Not Be Using, www.marketingprofs.com

7. Facebook Messenger payments are now available to everyone in the US, thenextweb.com

8. Fake Accounts Still Plague Instagram Despite Purge, Study Finds, blogs.wsj.com

9. Five small businesses with brilliant Pinterest pages, econsultancy.com

10. How to Use LinkedIn Publisher Statistics to Refine Your Marketing, www.socialmediaexaminer.com

11. Millennial-Focused Small Businesses Set Up Shop on Social, www.emarketer.com

12. Secret Life of a Social Media Manager, blog.marketo.com

13. SlideShare Secrets to Stack the Decks in Your Favor, contentmarketinginstitute.com

14. The 7 Hidden Factors of the Most Successful Social Media Ads, blog.bufferapp.com

Video

1. ‘It’s unnatural’: What agency creatives really think about vertical video, digiday.com

2. 9 ways your business can use Periscope, blogs.constantcontact.com

3. Beet Social Video Platform Updated on iOS, www.adweek.com

4. Low Tech Video Production Can Lead to Higher Viewer Engagement, www.reelseo.com

5. UK Going Programmatic; Video On The Brain, adexchanger.com

6. Why These Brands Are Getting Periscope Right, www.socialbro.com

7. Why You Need a Facebook Video Strategy Right Now, www.convinceandconvert.com