Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook’s removal of 4 ad targeting options does not apply to existing campaigns Sep 19, 2017 by Tim Peterson The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns.

2. 5 easy-to-miss SEO mistakes blogs make Sep 19, 2017 by Kristopher Jones Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make.

3. Martech enablement series: Part 7 — Insights, intelligence and integration Sep 19, 2017 by Peter Ladka In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring martech enablement insights to your team.

4. Pinterest opens self-serve version of Pin Collective branded-content program Sep 19, 2017 by Tim Peterson Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform.

5. 5 futuristic advertising channels and the first rule of advertising dynamics Sep 19, 2017 by David Rodnitzky To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he expects will emerge over the next three to five years.

6. IAB sets up Blockchain Working Group for advertising Sep 19, 2017 by Barry Levine The move by the standards-making body shows that blockchain is growing up.

7. Janrain launches centralized data access control Sep 19, 2017 by Barry Levine The new Advanced Policy Manager provides what the company calls ‘the first standardization of access control across sites and apps’.

8. Facebook will block advertisers from changing link previews, but hasn’t yet Sep 18, 2017 by Tim Peterson Brands had used the option to reposition news articles as promotional content.

Online Marketing News From Around The Web:

Business Issues

1. Former Facebook and Snap exec Sriram Krishnan is joining Twitter to work on product, Recode

2. Satya Nadella Rewrites Microsoft’s Code, Fast Company

3. Snapchat Removes Al Jazeera Channel in Saudi Arabia, Wall Street Journal

Content Marketing

1. 5 Characteristics of Compelling Content Marketing, CMS Wire

2. Content Marketing Psychology: How to Use it, CopyPressed

3. Why Your Content Marketing Team Needs a Developer, Content Marketing Institute

E-Commerce

1. How machine learning can set fashion ecommerce strategy & product assortment, Econsultancy

2. Study: Amazon’s role in online shopping presents opportunity for big brands, Retail Dive

3. Using MoSCoW Prioritization for Ecommerce Projects, Practical Ecommerce

Email Marketing

1. 7 Common Newsletter Problems Solved, Problogger

2. Email showdown: Stitch Fix vs. Trunk Club, Emma Email Blog

3. The 30 magic marketing words, VerticalResponse

General Internet Marketing

1. 11 Internet Marketing Stats to Optimize Your Ads Online, Duct Tape Marketing

2. How To Calculate The ROI Of Influencers’ Posts, Search Engine People

3. October 2017 Marketing and Holiday Planning, Constant Contact Blogs

Internet Marketing Industry

1. BlueConic Unveils Free Tool to Help Marketers Determine Readiness for Customer Data Platforms, Business Wire

2. Ecrebo appoints Michael Poyser as Chief Analytics Officer, Ecrebo

3. Smartly.io Closes $20 Million Investment in Secondary Funding Round, PR Newswire

MarTech

1. How AI Bots, Voice Assistants Are Changing Shopper Behaviors, Street Fight

2. Is Reliance On LiveRamp Scaring Ad Tech Vendors Out Of The Cross-Device Consortium?, AdExchanger

3. Most Marketers Say They Understand AI, but the Details Are Hazy, eMarketer

Mobile/Local Marketing

1. “Mobile Marketplace” from Button and Ibotta Adds 30 New Brands, Street Fight

2. Brighten your holiday strategies with mobile | Retail Dive, Retail Dive

3. DeviceID Reset Fraud: The New Threat to Mobile App Marketers [Data Study], AppsFlyer

Social Media

1. 14 Actionable Strategies for Increasing Your Facebook Page Engagement, The Buffer Blog

2. 6 Questions to Ask Yourself When Setting Social Media Marketing Goals, Top Rank Marketing Blog

3. What Vox Learned from Building Groups and Creating Communities on Facebook, Facebook Media

Video

1. Four ways marketers can increase conversions from social video, Econsultancy

2. Videoblocks launches its stock photo service and changes its name to Storyblocks, TechCrunch

3. YouTube Monetization Updates: How it Can Impact Your Business Channel, The Sales Lion