Nov 16, 20182 min read

Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy Nov 16, 2018 by Amy Gesenhues This holiday season, the social media platform has developed special gift-finding tools exclusively for Macy’s, Lowe’s, Kohl’s and Etsy.
PureCars launches an attribution platform just for car dealerships Nov 16, 2018 by Barry Levine The auto dealer-focused online marketing platform says this new solution is the first to solve dealers’ unique problem of attribution.
Unlock multi-touch attribution with CRM campaign tracking Nov 16, 2018 by Heather Cooan If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point.
Analyst: Amazon Echo owns 75 percent of global smart speaker market Nov 16, 2018 by Greg Sterling Google had beaten Amazon in device shipments in the previous two quarters.
Driving sales and profits with Facebook Ads Nov 16, 2018 by Joe Martinez This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also be a place to find some winning B2B strategies.

Group of ad associations defends current U.S. data privacy regulatory framework Nov 16, 2018 by Robin Kurzer The coalition says that ‘reasonable data practices should be expressly permitted and encouraged.’