Jun 2, 20165 min read

Marketing Day: Pinterest “Pin-it” button changes, Twitter’s pre-roll video ads &#0

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Pinterest’s “Pin it” button changes its name internationally Jun 2, 2016 by Tamar Weinberg Pinterest’s “Pin It” button is being replaced with something that has more global appeal.
Twitter’s throwing the doors to its pre-roll video ad biz wide open Jun 2, 2016 by Tim Peterson Twitter is letting brands buy pre-roll video ads through its Ads API, which could boost adoption, if Instagram’s recent experience is any indication.
Twitter peeks at 360-degree video with Samsung campaign for NBA Finals Jun 2, 2016 by Tim Peterson As Twitter gets closer to supporting 360-degree video, the NBA will tweet virtual reality-lite videos shot during the NBA Finals using a Samsung camera.
Google has a new tool for small businesses to check how well their websites score Jun 2, 2016 by Barry Schwartz Google’s new tool not only scores your page speed but also gives you a score for how mobile-friendly your website is.
How Google’s latest design choice impacts consumers’ ability to search and discover Jun 2, 2016 by Siddharth Shah How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data.
True performance baselines & ROI for SEO without attribution modeling Jun 2, 2016 by Chris Liversidge How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation.
3 Google AdWords hacks to drive high-quality leads Jun 2, 2016 by Todd Saunders You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
Using data science to improve your enterprise paid search marketing results Jun 2, 2016 by Travis Wright As QuanticMind looks to move in on Marin Software’s territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend.
3 big brands on the cutting edge of mobile share secrets to their mobile-first success Jun 2, 2016 by Bryson Meunier How do you go beyond being just mobile-friendly to become mobile-first? Columnist Bryson Meunier talks to three leaders in the space to gain some insight.
Know your digital marketing strengths, but more importantly, acknowledge your weaknesses Jun 2, 2016 by Matt Umbro Don’t ignore your shortcomings. Columnist Matt Umbro says if you want to succeed in digital marketing, you need to recognize where you excel and where you need help.
What business leaders should know about digital transformation Jun 2, 2016 by Trond Lyngbø Columnist Trond Lyngbø notes that in order to thrive in a digital world, business leaders must invest in the digital skills and expertise of their employees.
Localytics pushes Places notifications as key to personalization, mobile engagement Jun 1, 2016 by Greg Sterling The range of use cases for location is much broader than most mobile marketers recognize.
Facebook’s DeepText has “near-human” understanding of people’s posts Jun 1, 2016 by Tim Peterson Facebook’s DeepText uses artificial intelligence techniques to understand text with “near-human” accuracy and quickly learn new languages and slang.