Mar 28, 20165 min read

Marketing Day: Periscope’s 1-year anniversary, predictive analytics & an AdWords redesign

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Think cross-channel to build stronger marketing Mar 28, 2016 by Digital Marketing Depot Inbound. Search. Social. Email. Web. Mobile. Events. A consistent, dependable multi-source experience can help you create ideal customers who spend 2x as much as regular ones. Download the new Modern Marketing Essentials Guide to Cross-Channel Marketing from Oracle and start creating the most cohesive, valuable, frictionless customer experience possible.
Periscope hits 200 million live video broadcasts on its 1-year anniversary Mar 28, 2016 by Amy Gesenhues Since Periscope’s launch last March, more than 110 years of live video has been watched via Twitter’s live streaming video app.
[VIDEO] Marketing Land Live #6: Twitter’s 10th anniversary, #MarTech conference recap & more Mar 28, 2016 by Matt McGee If you missed our latest episode this past Friday, watch the video replay below featuring Ginny Marvin, Barry Levine, Tim Peterson and yours truly.
3 practical local link-building ideas that will cure your Penguinitis Mar 28, 2016 by Will Scott Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics.
Leveraging social media for local SEO Mar 28, 2016 by Lydia Jorden Exploring new opportunities to integrate social media into your local brand’s SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora.
What marketers can learn from this year’s Presidential candidates Mar 28, 2016 by Timothy Carter Politics and marketing have a lot in common. Contributor Timothy Carter explores the similarities between the two and shows what insights we marketers can glean from the political realm.
The death of the home page has been greatly exaggerated Mar 28, 2016 by Barry Levine Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable.
What can predictive analytics REALLY do? Three case studies in seeing the future Mar 28, 2016 by David Booth Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level.
London buses test out the first consumer experience of the Physical Web Mar 28, 2016 by Barry Levine The MyStop project transmits a URL to all nearby bus passengers with a supporting browser, leading to a browser-based web app containing the latest bus route info.
Why SXSWi is chicken soup for the marketer’s soul Mar 28, 2016 by Sheldon Monteiro Marketing isn’t all about spreadsheets or copywriting or data analysis. Contributor Sheldon Monteiro describes 3 key takeaways from SXSW Interactive and argues that world-changing big-picture ideas should be a regular part of every marketer’s diet.
Google kicks off a redesign of AdWords Mar 28, 2016 by Ginny Marvin Google offered an initial look at the complete design overhaul AdWords will undergo over the next year.