May 5, 20166 min read

Marketing Day: Peloton CMO interview, content marketing & Yahoo at NewFronts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Where does your business stand in the eCommerce market? May 5, 2016 by Digital Marketing Depot Even the most forward-thinking businesses struggle with marketing in today’s fast-paced digital world. The online marketing landscape is notoriously unstable, complex and dynamic. In order to grab hold of your marketing, you need to know how you stack up.
Brand bidding & PPC optimization: future of brand protection (part 8) May 5, 2016 by Lori Weiman What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
5 super-common SEO mistakes content marketers make May 5, 2016 by Stephan Spencer Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.
Performing a manual backlink audit, step by step May 5, 2016 by Dave Davies Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
Branded query optimization for SEO May 5, 2016 by Clay Cazier Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries.
Mobile vs. desktop: Are you optimizing both experiences? May 5, 2016 by Aaron Strout Columnist Aaron Strout takes a look at the similarities and differences between the desktop and mobile experiences and how you can take advantage of both to provide the best results for your customers.
Peloton’s new CMO brings her passion for fitness to work at the in-home exercise brand May 5, 2016 by Amy Gesenhues Get to Know: Peloton CMO Lori Tauber Marcus
Adblock Plus teams up with content funding tool Flattr to pay cooperating publishers May 5, 2016 by Barry Levine The newly announced partnership says its goal is to evolve the web into “what it was supposed to have been.”
13 content marketing metrics to track for optimum conversions May 5, 2016 by Khalid Saleh Are you using the right metrics to measure the success of your content marketing? Columnist Khalid Saleh outlines what you should be focusing on to understand the ROI of your campaign.
Yahoo announces new video programming focus & expanded video ad metrics at NewFronts May 5, 2016 by Amy Gesenhues After a closed-door NewFronts event, Yahoo released announcements confirming it was narrowing its video programming verticals.
5 reasons to keep doing mobile SEO even though ads are everywhere May 5, 2016 by Bryson Meunier Sure, paid search on mobile has grown. But if you’re thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.
News360 adds native ads to its free publisher analytics May 5, 2016 by Barry Levine The news discovery platform says the ads can be targeted toward a million+ different interests among site and app visitors.
Periscope starts testing a way to #save live broadcasts May 5, 2016 by Matt McGee CEO Kayvon Beykpour says a full video management tool is on the way, but for now, a simple hashtag will save any broadcast.
Social Video Chart: Your at-a-glance guide to 7 major platforms May 5, 2016 by Marketing Land Staff A side-by-side feature comparison of the seven major social video players — YouTube, Facebook, Twitter, Instagram, Vine, Snapchat and Tumblr.
Instagram has started testing its version of Facebook Pages May 4, 2016 by Tim Peterson Instagram’s business profiles add a “contact” button for people to email businesses or get directions to their location, per screen shots posted by Later.