Marketing Day: Old Spice Instagram Campaign, Click-To-Call Report & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Old Spice Uses Instagram Tagging To Create Choose-Your-Own-Adventure Social Game The quirky P&G brand makes Instagram more interactive for a sci-fi storytelling campaign.

2. Deepen Your Social Marketing Skill Set — Attend Marketing Land’s SocialPro Conference Formerly known as SMX Social Media Marketing, SocialPro is the conference where you can learn groundbreaking tactics taught by leading brands and agencies from across the globe.

3. Report Pegs “Click-To-Call Commerce” At More Than $1 Trillion Annually A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues that mobile “click-to-call commerce” is worth more than $1 trillion today.

4. Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website Columnist Jordan Kretchmer has some insight on why users may be ditching your website — but luckily, he has some tips for what to do about it.

5. Are Your Observed KPIs Based On Causation Or Correlation? If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist Benny Blum, you need to know the difference between causation and correlation.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Deadline Extended For 2015 Search Engine Land Awards Entries

2. Deepen Your Social Marketing Skill Set – Attend Marketing Land’s SocialPro Conference

3. Squeezing More Value Out Of Your Most Important SEO Landing Pages

4. Google: Panda 4.2 Is Rolling Out Slowly For Technical Reasons

5. Search In Pics: Android Repair, Google Log Tables & Rubber Ducks

6. Proactive Alerts For SEO Reporting Using Google Analytics

7. Celebrate The Power Of Search With Us At #TheLandys Awards Celebration

Online Marketing News From Around The Web:

Blogs & Blogging

1. 10 ways to optimize your feed for feedly, blog.feedly.com

2. 37 Ways To Promote Your Blog Posts, www.searchenginepeople.com

Business Issues

1. Apple’s new headquarters in Cupertino, California, will be open to the public, qz.com

2. Early Apple Designer Susan Kare Joins Pinterest’s Creative Team, techcrunch.com

3. Microsoft: Over 14 Million Devices Running Windows 10, blogs.wsj.com

4. Obama Issues Executive Order To Build Fastest Supercomputer By 2025, www.fastcompany.com

Content Marketing

1. 17+ Content Marketing Revelations from 2015, contentmarketinginstitute.com

2. 3 Resources to Help You Create the Content that Already Exists in Your Imagination, www.copyblogger.com

3. How content appeals to our inner narcissist, www.branded3.com

4. Taking Content Beyond Its Awareness Roots, adexchanger.com

5. The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic, moz.com

6. Why Content Marketing Trumps Advertising, heidicohen.com

7. Why Design is Important for Content Marketing, www.verticalmeasures.com

Conversion Optimization

1. 10 Quick Ways To Increase Your Site’s Conversion Rate, www.seerinteractive.com

2. Geo-Targeting Can Skyrocket Your Conversion Rates!, www.ducttapemarketing.com

3. The Need for Small Businesses to Build a Conversion-Friendly Website, www.searchengineguide.com

Copywriting, Design & Usability

1. Bridging the Distance: 5 Tips for Remote, Moderated Usability Tests, www.usertesting.com

2. The beginner’s guide to creating a better user experience, www.branded3.com

3. What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?, streetfightmag.com

Domaining

1. Most governments keep restrictions on country names in new gTLDs, domainincite.com

E-Commerce

1. 15 Reasons Customers Abandon Your Cart and Solutions, smallbiztrends.com

2. How branded content engages online shoppers, www.internetretailer.com

3. Omnichannel Customer Service In Action, www.getelastic.com

4. Segmented Lifestyle Experiences for eCommerce Customers, www.goinflow.com

5. Why Amazon can be an important channel for SMEs, econsultancy.com

Email Marketing

1. 5 Things Your Email Must Have if You Want to Promote it on Facebook, blogs.constantcontact.com

2. Email vs. Social Media Marketing: Which is Better?, www.adweek.com

3. How to Use Follow-Up Emails to Get More Opens, www.verticalresponse.com

4. Mission: Impossible – Email Marketing | Emma Email Marketing Blog | Emma, Inc., myemma.com

5. Semantic Email Marketing Using Schema Markup, www.searchenginepeople.com

6. The Top 3 Ways to Get Your SaaS Customers to Open Your Emails, blog.kissmetrics.com

7. Three Simple Ways to Create a High-Converting Email Subscribe Form, www.marketingprofs.com

General Internet Marketing

1. 5 Branding Tips for Building Your Biz: The Chicken & Egg Strategy, seocopywriting.com

2. Be Better Than Don Draper: 5 Traits of Top Modern Marketers, www.usertesting.com

3. Brands must decode branded emojis or risk getting left behind, www.mobilecommercedaily.com

4. Tips for Marketers on Absorbing Predictions and Outside Research, www.silverpop.com

Mobile/Local Marketing

1. Apple and Samsung are losing share in the tablet market to LG, Lenovo, and Huawei, qz.com

2. Google Partners With Privacy-Centric Smartphone Maker, blogs.wsj.com

3. How Many People Are Mobile Addicts?, www.marketingprofs.com

4. How mobile payments will help us become more mobile, www.mobilecommercedaily.com

5. How to Get Your Content Noticed in the App Store, www.blogherald.com

6. Nearly two-thirds of B2B companies have mobile web sites and apps, www.internetretailer.com

7. Not Tracking Calls Could Cost 50 Percent of Mobile Marketing Conversions, smallbiztrends.com

8. Why Marketers Are Wrong to Be Hung Up on Mobile Measurement, www.emarketer.com

Social Media

1. 7 Ways to Learn from Your Social Media Audience, www.adweek.com

2. A whole new Twitter for Windows, www.Twitter.com

3. Facebook Fuels Ad Tracking By Nagging App Users To Instantly Log In On Safari, techcrunch.com

4. Facebook GEO Targeting is ‘Where It’s At’, www.aimclearblog.com

5. Facebook Studies Car Shopping in the Digital, Mobile Age, www.adweek.com

6. How to Track Hashtag Campaigns with Social Media Analytics, www.convinceandconvert.com

7. SnapChat Revenue May Hit $50 Million in 2015, Needs CFO, recode.net

8. Successful Social Pros Create Their Own Content, www.convinceandconvert.com

9. The Complete Twitter Content Strategy Guide, www.searchenginejournal.com

10. The Most Infamous, Insensitive, and Unfunny Twitter Mishaps, www.blogherald.com

11. Twitter’s Homepage Over The Years, techcrunch.com

12. What Sales On Twitter Looks Like in Reality: The 5 Actionable Steps, blog.salesonsocial.com

Video

1. Lessons in Video Marketing for Big Cities from Gilbert, Arizona, www.reelseo.com