Jan 29, 20165 min read

Marketing Day: New Snapchat Feature, Google’s AMP Gets Analytics & Microsoft’s Earn

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How Three Key Elements In Predictive Analytics Drive Demand And Lead Generation Jan 29, 2016 by Digital Marketing Depot Many marketing professionals have an uncertain grasp of what predictive analytics can do for performance, and what’s required to put the technology to work. This ebook from Leadspace demystifies predictive analytics technology and outlines how and why interlocking lead discovery, scoring and enrichment are crucial ingredients in the recipe for sales and marketing success.
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game Jan 29, 2016 by Amy Gesenhues See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.
Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment Jan 29, 2016 by Greg Sterling Publishers and marketers have taken users for granted when it comes to ads.
PPC Geo-Bidding, Simplified Jan 29, 2016 by Andrew Goodman Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be — and he’s here to help simplify your life.
7 Traits That Will Make You A Great Digital Marketer Jan 29, 2016 by Will Scott Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which online marketing rock stars all seem to share. Do these apply to you?
When You Rank High Organically But Not Locally (Case Study) Jan 29, 2016 by Joy Hawkins You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? Columnist Joy Hawkins explores.
Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates Jan 29, 2016 by George Aspland Concerned about your bounce rate? Columnist George Aspland explains when a high bounce rate is OK and outlines steps to help turn it around when it’s not.
Need New Marketing Tech? Make Sure You Look Under The Hood Jan 29, 2016 by Loretta Jones How do you know if the technology you choose is the right fit for your company? Columnist Loretta Jones discusses what you should consider before making a decision on your marketing tools.
Google’s AMP Project Gets Google Analytics Support Jan 29, 2016 by Amy Gesenhues Announced in October, Google’s soon to be be released AMP project aims to create a better mobile experience with faster page load times.
Snapchat New Feature Allows Friends To Be Added With Personalized URL Jan 29, 2016 by Tamar Weinberg Snapchat now has a handy URL you can use to add friends to your network easily.
Hundreds Of Local Movie Theaters Will Soon Become Beacon Hot Spots Jan 28, 2016 by Barry Levine Beacon network Mobiquity and theater advertiser Screenvision team up to bring mobile marketing to U.S. moviegoers.
Amazon Reports Its Best Quarterly Profit Ever, But Q4 Earnings Fall Short Of Expectations Jan 28, 2016 by Matt McGee Fourth quarter sales up 22 percent, but earnings-per-share significantly less than expected.
Microsoft’s $25.7 Billion In Quarterly Revenue & $0.78 EPS Beat, Shares Up Jan 28, 2016 by Greg Sterling Surface device, Office, Bing and Cloud Services were up; phone revs fell 49 percent.