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Writer's pictureFahad H
Jun 14, 20165 min read

Marketing Day: New Pinterest ad-targeting options, Facebook local ads & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Digital courting TV ad dollars: An epic timeline of how it’s happened Jun 14, 2016 by Ginny Marvin How Google, Facebook, Twitter paved the road for bringing more brand dollars online.

  2. Tracking platform Impact Radius buys anti-ad fraud service Forensiq Jun 14, 2016 by Barry Levine Acquisition creates what the newly combined company says is the first such service with a built-in, major anti-fraud capability.

  3. Pinterest adds site, app retargeting to its ad-targeting options Jun 14, 2016 by Tim Peterson Pinterest’s latest targeting options aren’t new among digital platforms, but the company claims its commerce-minded audience is what makes them novel.

  4. Here’s my exclusive look into SMX Advanced, only 1 week away Jun 14, 2016 by Chris Sherman Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22–23. Here’s a preview of what to expect.

  5. What Microsoft’s acquisition of LinkedIn means for Bing and LinkedIn Ads Jun 14, 2016 by Sahil Jain Contributor Sahil Jain offers his unique perspective on what the combination of Bing and LinkedIn could mean for companies, advertisers and the industry as a whole.

  6. Facebook is putting maps in ads and will measure store visits Jun 14, 2016 by Tim Peterson Facebook is adding maps to its local awareness ads and will start reporting estimates of how many store visits those ads drove.

  7. Survey: Android Pay most used payment app, security fears holding adoption back Jun 14, 2016 by Greg Sterling Survey found that P2P payments were growing faster than in-store mobile payments, driven by Millennials.

  8. For first time, Urban Airship and Sprint use mobile wallet passes as sweepstakes entries Jun 14, 2016 by Barry Levine The updatable pass stores the entries, as well as links, text and imagery, and becomes an ongoing mobile channel unless deleted.

  9. Are email marketers too afraid of failure? 4 fears to conquer Jun 14, 2016 by Chad White Columnist Chad White says marketers need to be bolder and more innovative to win (and even just to survive) at email marketing.

  10. API limitations & fluctuations lead to the end of social insights tool ThinkUp Jun 14, 2016 by Greg Finn The changing permission (& API) tides have sunk ThinkUp, the social insights tool started by Anil Dash & Gina Trapani.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

  1. Amobee Announced as Snapchat Partner, www.marketwired.com

  2. BriteVerify Announces Platform Integration with SendGrid, www.prweb.com

  3. Evergage Report Reveals Personalization is Reaching Mainstream Status as a Marketing Initiative, www.evergage.com

  4. LiveRamp Integrates With Facebook’s Offline Conversions API, Business Wire

  5. NetBase Report Names Ben & Jerry’s, Wingstop and Applebee’s as Social Media’s Most Beloved Restaurant Brands, www.businesswire.com

  6. Neustar MarketShare Research Reveals Twitter Advertising Increases Domestic Movie Ticket Sales, www.businesswire.com

  7. New “Day in the Digital Life” Research from YuMe and Verto Analytics Explores the Multi-Screen Real-Time Behavior of the Digital Video Consumer, www.yume.com

  8. Openprise Publishes 2016 State of B2B Marketing Data Management Report, www.marketwired.com

  9. Swirl Expands Leadership Team with Three New Executive Hires in Response to Growing Market Demand for Mobile Presence Technology, www.swirl.com

  10. Wistia Announces Vulcan, New Video Player Provides Enhanced Capabilities to Businesses and an Improved Viewer Experience, www.businesswire.com

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. 5 Lessons in Social Listening from the Top 100 Restaurant Brands on Social Media, www.netbase.com

  2. 5 Ways Entrepreneurs Can Increase Social Engagement, simplymeasured.com

  3. 6 Tips to Increase Your Social Media Shares, www.socialmediaexaminer.com

  4. 8 Instagram Tools to Create, Manage, and Analyze Your Marketing Results, www.socialmediaexaminer.com

  5. 9 Data Points That Show How Marketers Are Using Snapchat, www.adweek.com

  6. Facebook is predicting the end of the written word, qz.com

  7. Facebook Links Actual Store Visits to Marketer Ads and Sales, adage.com

  8. Facebook Marketing: 7 B2B Technology Brands to Learn From, www.toprankblog.com

  9. Improve Your Instagram Ads With These Tips, authoritylabs.com

  10. Inside The First Snapchat Movie: “Sickhouse”, www.fastcocreate.com

  11. Instagram Ads Now Include Mobile Banners, www.adweek.com

  12. Make Your Social Media Strategy Sizzle with Summer-Focused Content, www.searchinfluence.com

  13. Microsoft and LinkedIn: A Primer for Social Marketers, simplymeasured.com

  14. Pinterest Advertising: Make the Most of Your Promoted Pins Campaign, blog.tailwindapp.com

  15. Snapchat on the Road to Long-Term Success (Report), www.adweek.com

  16. The Top 5 Apps For Your Next Social Media Contest, www.jeffbullas.com

  17. Twitter chairman: Even painful political tweets have a place, TechCrunch

  18. Twitter Tops 2016 Online Trust Audit and Honor Roll, www.adweek.com

  19. Twitter wants to win over new users by sponsoring public Wi-Fi networks, venturebeat.com

  20. Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy, www.komarketingassociates.com

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