Nov 24, 20155 min read

Marketing Day: New Moz Content Tool, An E-Commerce Conversion Report & Snapchat’s Story E

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Announces New Advertising Support For AMP Pages Nov 24, 2015 by Danny Sullivan Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced.
Marketing Analytics Firm Moz Adds A New Content Tool Nov 24, 2015 by Barry Levine The offering provides Content Audit and Content Search to rate the content engagement of your site or competitors’.
Volvo Owners In Sweden Can Get Holiday Shopping Delivered To Their Cars Nov 24, 2015 by Pamela Parker In a move apparently designed to establish the brand’s tech credentials, Volvo is touting a just-launched service it says will help take the hassle out of Christmas shopping.
Google Drops Display Of Local Business Reviews in New Google+ Nov 24, 2015 by Martin Beck Some are questioning whether small local businesses need a Google+ page after redesign drops display of listing information.
Even If A Brand Can’t Do SEO, It Can Still Do Local SEO Nov 24, 2015 by Andrew Shotland Having trouble getting traction for your SEO campaign due to bureaucratic red tape? Columnist Andrew Shotland suggests that you consider thinking local.
Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation Nov 24, 2015 by Brian Patterson Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress over time.
SEO For Featured Snippets Leads To Big Gains Nov 24, 2015 by Ben Goodsell Columnist Ben Goodsell explains what Google’s featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.
What Bernie Sanders Can (Kind Of) Teach Us About SEO In 2016 & Beyond Nov 24, 2015 by Tom Demers Columnist Tom Demers shows how some websites supporting Sanders are gaining organic search visibility — and how these principles can apply to your business.
E-Commerce Conversion Rate Rose To 71% Higher Than October Average Last Week Nov 24, 2015 by Pamela Parker According to aggregated e-commerce data, online shoppers are jumping right in and placing their orders.
Google Shows Offline Analytics Capabilities With Holiday Store Traffic Data Nov 24, 2015 by Greg Sterling Like so many others, Google is putting out holiday shopping data this week. I’m sitting on 40 or more studies and surveys that discuss who’s going to show up (or not show up) in stores this Black Friday weekend.
New Google Play “Warning”: App May Contain Advertising Nov 24, 2015 by Greg Sterling Is “advertising” becoming a dirty word? In the broader climate of complaints about low-quality ads and ad blocking, it’s interesting to see new labeling in Google Play about apps with ads. According to Android Authority, Google Play will start to require developer disclosures about whether apps are supported by advertising.
Marketing And The Gravitas Issue Nov 24, 2015 by Rebecca Lieb Pack away those hoodies and jeans. If you want to move up in marketing circles, you need to project a certain level of legitimacy and gravitas, says columnist Rebecca Lieb.
Programmatic’s New Tenants: Brand Marketers Nov 24, 2015 by Melody Gambino Programmatic isn’t just for performance marketers. Columnist Melody Gambino explains why branding dollars are shifting to programmatic.
Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives Nov 24, 2015 by Greg Finn With a quick swipe up, Snapchat users can now view a different angle on specific stories for a more robust story experience.
Social Media And The Data Management Platform Nov 23, 2015 by Digital Marketing Depot This white paper from Oracle provides marketers with background knowledge, practical use cases and sample performance of other cutting edge marketers as they explore ways to integrate data into their social marketing mix. Visit Digital Marketing Depot to download your copy.