Nov 19, 20155 min read

Marketing Day: New Mobile Reports, 2015’s Most Shared Video Ads & Google’s Live Blo

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

New Mobile Reports From MobileFuse And 7Park Data Reveal Hidden Data Nov 19, 2015 by Barry Levine The two New York City-based companies are separately releasing today new ways of looking at their user data.
On The Hunt For Black Friday Shoppers? Pinterest Says It’s Got Them Nov 19, 2015 by Martin Beck Pinners shop more on Black Friday than the average online user and spend more on toys, housewares and clothing and electronics, according to a Pinterest funded study.
10 Ways to Calm the Chaos of Content Marketing Nov 19, 2015 by Digital Marketing Depot The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement?
Psst! These Keyword Opportunities Are Sitting Right Under Your Nose Nov 19, 2015 by Stephan Spencer Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data.
The 4 Worst Lies Other Marketers Tell Nov 19, 2015 by David Rodnitzky From pay-to-play awards to fabricating a disaster, some marketing maneuvers are truly deceptive. Columnist David Rodnitzky explains why you should pass on these sketchy tactics, even though they sometimes end up driving sales.
Using Pinterest For Keyword Research Nov 19, 2015 by Clay Cazier Google’s Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO’s need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest.
Maximize The Event Experience: Engage Socially In The Moment Nov 19, 2015 by Maggie Malek How do you push your brand’s reach during an event? Columnist Maggie Malek outlines steps you can take to fully engage with consumers via social media during events.
Top 20 Most Shared Video Ads In 2015: Puppies, Furry Friends & Bionic Arms Make It A Feel-Good Year Nov 19, 2015 by Amy Gesenhues With over 6.4 million shares, Android’s “Friends Furever” surpassed 2014’s “La La La” by Shakira to become the most shared ad of all time.
Mobile, Millennials And Marketing: An Insider’s View Nov 19, 2015 by Aaron Strout With Millennials quickly becoming the biggest and most sought-after demographic, columnist Aaron Strout has some insights into how marketers can resonate with this increasingly influential audience.
What CMOs Should Know About Ad Blockers: From What They Are To What’s At Stake Nov 19, 2015 by Amy Gesenhues Marketing Land contributor Rob Rasko gives CMOs the crib notes to better understand the ad-blocking landscape.
Twitter Political Targeting Precision | aimClear Psychographic Hot House Nov 19, 2015 by Sponsored Content: aimClear DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with Facebook Targeting. In Round Two, we dive into Twitter psychographics to reach the political targeting ring, from the fans in the stands to third-party political targeting to politically curated lists.
Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions Nov 19, 2015 by Barry Levine The pre-built content, workflows and benchmarks are available for healthcare, travel, finance, manufacturing and retail verticals.
Google Launches New “Live Blog” Carousel Nov 18, 2015 by Amy Gesenhues Publishers can now markup content with live blog schema so that it will be displayed via Google’s newest carousel.