Jul 14, 20173 min read

Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The AMP is a lie Jul 14, 2017 by Patrick Stox Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
Report: Native ad buying surges 74%, programmatic slips 12% Jul 14, 2017 by Greg Sterling Brand safety concerns are seen as cause of programmatic decline.
4 things missing in your app that are costing you users Jul 14, 2017 by Polly Alluf How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.
An update on executive changes on the editorial team Jul 14, 2017 by Elisabeth Osmeloski Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
The 7 rules of respectful marketing Jul 14, 2017 by Lewis Gersh As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center.
Facebook tests ads in Marketplace, its Craigslist-like shopping section Jul 14, 2017 by Tim Peterson In a US-only test, Facebook will slot some brands’ dynamic product ads among people’s item listings in Marketplace.
Learning to use content management martech is biggest educational need for marketers Jul 14, 2017 by Amy Gesenhues Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy.
Branded storytelling: Capitalizing on moments that matter Jul 14, 2017 by Peter Minnium It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.
Will People-Based Marketing take over? Jul 14, 2017 by Barry Levine Maybe, but first let’s define what it is.
Get the “2017 Webinar Benchmarks Report” from ON24 Jul 13, 2017 by Digital Marketing Depot For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics.