Jun 22, 20165 min read

Marketing Day: May’s top 10 video creators, AdWord changes & viral content

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

PebblePost’s updated platform makes direct mail more like digital ads Jun 22, 2016 by Barry Levine Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards.
Top 10 video creators in May: BuzzFeed Tasty hits 5-month streak at No. 1 Jun 22, 2016 by Amy Gesenhues No other video creator has yet to take the top spot from BuzzFeed’s food-focused channel so far this year.
Big changes to device bidding In AdWords: What could they mean for your accounts? Jun 22, 2016 by Laura Collins Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.
Five insights your paid search team should be stealing from organic Jun 22, 2016 by Matt Lawson Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance.
Google launches AdSense Labs for publishers to test new features Jun 22, 2016 by Ginny Marvin Inline ads and Show fewer ads are the first tests available in AdSense Labs.
Take this link and shove it Jun 22, 2016 by Julie Joyce Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial.
The science of viral content: Why certain emotions ignite social engagement Jun 22, 2016 by Kerry Jones Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing.
Why CPG brands (and their budgets) need to focus on e-retail search Jun 22, 2016 by Benjamin Spiegel As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms.
Instagram advertising: What’s working? Part 2 Jun 22, 2016 by Andrew Waber Columnist Andrew Waber dives into the performance metrics for Instagram and discusses how advertisers can take advantage of this increasingly promising channel.
Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format Jun 22, 2016 by Tim Peterson For its Live Stories, Snapchat is increasingly using pre-recorded footage that its curators can polish with illustrations and animated overlays.
Report: Facebook signs major deals for its live streaming service Jun 21, 2016 by Tamar Weinberg Facebook is paying more than 100 brands over $50 million to produce live video.
SMX East agenda is now live! Check out the SEO & SEM sessions in store for you. Jun 21, 2016 by Marketing Land Feed your obsession for SEO and SEM with cutting-edge search marketing tactics, available only at Search Engine Land’s SMX East.
Google Analytics adds hacked spam webmaster notifications alerts Jun 21, 2016 by Barry Schwartz Now you can get some of your Google Search Console alerts directly in Google Analytics.