Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Initial Interest Confusion rears its ugly head once more in trademark infringement case May 30, 2017 by Chris Silver Smith Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!

2. Martech vendor investment forecast: Sunny with just a few ‘clouds’ May 30, 2017 by Scott Vaughan Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.

3. Stop calling ‘ad tech’ advertising May 30, 2017 by Daniel Meehan Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging.

4. Top 10 agency must-haves for marketing automation May 30, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support?

5. For emerging ad exchange NYIAX, it’s back to the future May 30, 2017 by Barry Levine Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital ads.

6. PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool May 30, 2017 by Greg Sterling Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.

7. The calm before the storm: Why media channels die quickly May 30, 2017 by David Rodnitzky Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising.

8. 3 reasons why customer identity should top retailers’ 2017 holiday wish lists May 30, 2017 by Mike Sands Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.

1. Is your creative agency killing your campaign? May 29, 2017 by Geoff Gurevich If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich.

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Marketing Report Card: Jane.com, Practical Ecommerce

Analytics

1. Closed Loop Analytics: How to Measure Actual ROI for Marketing Efforts & Content, Seer Interactive

Blogs & Blogging

1. 10 Blog Metrics That Show Your Blog Is Working, The Blog Herald

2. 7 Simple Low-Cost SEO Tips to Boost Your Business Blog, Jeff Bullas

3. Amazing Traffic Boosting Sources for Your WordPress Blog, WPExplorer

4. Ghost vs. WordPress: A Purist Blogger’s Dilemma, CMS Wire

5. How to Personalise Your Blog Like These 10 Top Bloggers, Problogger

Business Issues

1. Accelerating Our System of Engagement Efforts With Heighten, LinkedIn Sales Solutions

2. Amazon Shares Hit $1,000 on E-Commerce, Cloud Dominance, AdAge

3. How Facebook’s Sheryl Sandberg personally lobbied Irish prime minister Enda Kenny, as shown by 2014 emails published in the Irish Independent, Quartz

4. Instagram CEO on Stories: Don’t Call It a Copycat, Wall Street Journal

Content Marketing

1. 9 Epic Resources for Students of Brand Storytelling, Social Media Explorer

2. How to Create Evergreen Content Perfect for Your Brand, Small Biz Trends

3. How to Crush Content Planning and Promotion with One Powerful Tool, ProBlogger

4. How to Curate Content in 4 Simple Steps, Constant Contact Blog

5. Leveraging Your Content Over and Over Again, Compukol

6. Sponsored Influencer Content: What You Need To Know, MediaKix

7. The 3 Behaviors Driving the Most Creative Content Marketers, Content Marketing Institute

8. The Enduring Power of Content in Marketing, Duct Tape Marketing

9. Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content, Crazy Egg

10. Why Marketers Abandon Their Content Strategies Too Soon, Contently

11. Your Content Marketing Won’t Work Without This, Copyblogger

Conversion Optimization

1. How Keyword Intent Can Boost Your Conversion Rate, Convince and Convert

2. Mobile Usability Increases Conversions, Search Engine People

3. Spike Your Conversion Rates with Competitor Data, PPC Hero

4. Use Hypotheses to Optimize Conversions, Practical Ecommerce

Copywriting, Design & Usability

1. 14 reasons businesses are failing at user-centred design, Econsultancy

2. Choosing an Infographic Style: Flowcharts, CopyPressed

3. How to Optimize Your Website Design with the User in Mind, Convince and Convert

Domaining

1. $5 billion e-commerce site to dump .com for dot-brand, Domain Incite

2. Emoji domains get a thumbs-down from security panel, Domain Incite

E-Commerce

1. 83 Percent of eCommerce Customers Never Buy the Stuff in Their Cart, Small Biz Trends

2. Global Ecommerce Fraud – Are Your Customers Real?, Multichannel Merchant

3. How New Payment Services are Changing Ecommerce, Multichannel Merchant

4. How to Turn Your One-Time Shoppers Into Lifelong Customers, Search Engine People

5. Prevent “Out of Stock”: How to Create a Merchandise Plan That Rocks, Shopify Plus

6. Understanding Abandoned Online Shopping Cart Triggers, CMS Wire

7. Why Facebook Can’t Shake the Starbucks Stigma for Shopping, Adweek

Email Marketing

1. 5 Email Marketing Lessons We Can Learn From Musicians, Movable Ink Blog

2. 8 Things Any Good Marketer Should Know About Email, Content Marketing Institute

3. How The New York Times now has 13 million subscriptions to 50 email newsletters, Digiday

4. Strategic Email Automation, VerticalResponse

General Internet Marketing

1. 3 Key Things Marketers Overlook These Days, Social Media Explorer

2. Modern Marketing: Digital (Alone) Doesn’t Cut It, MarTech Advisor

Internet Marketing Industry

1. Interana Survey Reveals 70% of Organizations Struggle to Find Critical Data Insights or Get Data in the Right Hands, Interana

2. Tag Becomes First Cybersecurity Information Sharing Organization for Digital Ad Industry, Tag Today

3. Total Communicator Solutions Amplifies Fan Engagement of 35th America’s Cup Attendees via Its Spark Compass Communications Platform, Business Wire

MarTech

1. ‘You still have to bust your ass’: Confessions of a post-acquisition ad tech exec, Digiday

2. 3 Reasons Your Content Marketing is Failing, MarTech Advisor

3. Eric Franchi, Ad Tech Vet: The Exit Interview, AdExchanger

4. What You Should Know About Chatbots in 2017, Simply Measured

Mobile/Local Marketing

1. 7 Innovative Ways to Use Texting for Your Business, Social Media Explorer

2. 88 Percent of Apps Dumped Due to Glitches, Survey Says, Small Biz Trends

Other Items

1. Wikipedia’s Switch to HTTPS Has Successfully Fought Government Censorship, Motherboard

2. The Judy Malware: Possibly the largest malware campaign found on Google Play, Check Point Blog

Reputation Management

1. Fearing brand safety turmoil, marketers are whitelisting influencers, Digiday

2. Website Credibility Factors That Boost Your Business and Brand, MarketingProfs

Social Media

1. ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues, Digiday

2. 21 Social Media Management Tips For Winning Social Media Managers, DrumUp Blog

3. 6 Critical Social Strategy Mistakes to Avoid, Adweek

4. A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement, The Buffer Blog

5. Avoiding 3 Common Mistakes in B2B Social Media Marketing, MarketingSherpa Blog

6. Boost Your Traffic From Social Media With These Tips, Authority Labs

7. Facebook has a government-size censorship responsibility without the structure to handle it, Quartz

8. Is Facebook Rolling Out a Messenger Chat Bot for Page Administrators?, Adweek

9. Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps, Top Rank Marketing Blog

10. Report: 2017 State of Social Media Marketing, Top Rank Marketing Blog

11. Snapchat Gets Outside Help to Strengthen Brand Safety, AdAge

12. Twitter adds Direct Message request review feature, TechCrunch

13. Twitter to Livestream Five BBC Specials as U.K. General Election Approaches, Adweek

14. Understanding Facebook’s Place as a Small Business Marketing Vehicle, Street Fight

15. Visual Content and Social Media Marketing, Social Media Examiner

Video

1. 3 Ways Brands Are Innovating With YouTube Bumper Ads, Think with Google

2. Facebook Live for B2B Marketers: How to Use Live Video in Content Marketing, MarketingProfs

3. Facebook Mobile Video: What Marketers Need to Know, Social Media Examiner

4. Top Media Publishers Drive 86% Growth in Video Views on Facebook, Tubular Insights

5. Video Content Drives Organic Traffic, CopyPressed

6. Video Content Platforms for Pre-Roll Ads: What Advertisers Look For, MarketingProfs