Marketing Day: MarTech agenda released, Instagram launches Topic Channels & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Here’s your exclusive sneak peek at the MarTech agenda Jun 28, 2018 by Marketing Land Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. As you struggle with how to select, implement and utilize to transform your organization.

2. It’s time for the brand promise to evolve. Again. Jun 28, 2018 by John Nardone Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative.

3. Facebook starts showing all ads a Page is running Jun 28, 2018 by Amy Gesenhues Facebook Pages now include an “Info & Ads” section listing all ads a Page has run across Facebook, Instagram, Messenger and Facebook’s partner networks.

4. Twitter’s new Ad Transparency Center shows all ads shown in past 7 days Jun 28, 2018 by Amy Gesenhues As part of its initiative to be more transparent, Twitter will show billing information, ad spend and targeting data for US political ads.

5. Report: Stores still critical in consumer purchase journey, above TV and social Jun 28, 2018 by Greg Sterling Study from Blis found that in-store browsing was the number one way consumers discovered new products.

6. Neura and In Loco are launching new efforts to tap the real world for targeting Jun 28, 2018 by Barry Levine These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond online indicators.

7. Forrester issues first Wave report on Experience Optimization Jun 28, 2018 by Barry Levine Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines.

8. Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects Jun 28, 2018 by Amy Gesenhues Instagram is now rolling out updates first announced at Facebook’s F8 Developers Conference in May.

9. Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification Jun 28, 2018 by Ginny Marvin Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.

10. Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors Jun 27, 2018 by Amy Gesenhues After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Is third-party data targeting more effective than contextual targeting? Jun 28, 2018 by Barry Levine A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it.

2. Supreme Court reversal on state sales tax deals major blow to e-commerce businesses Jun 28, 2018 by Robin Kurzer With its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to collect sales tax.

Online Marketing News From Around The Web:

1. 5 Ways Brands Can Use IGTV to Distribute Killer Long-Form Content, Tubular Insights

2. 7 Advanced Facebook Advertising Tips to Improve Your Campaigns, Social Media Examiner

3. Customer Lifecycle Marketing: The Complete Guide, Alexa

4. Faster Isn’t Better, Except When It Comes to Email Review & Approval Processes, Litmus

5. Has GDPR shut the door to consumers in the EU?, Smart Insights

6. How to Find Great Freelance Writers, Vertical Measures

7. What are the benefits of multi-touch attribution?, Econsultancy

8. Yet another massive Facebook fail: Quiz app leaked data on ~120M users for years, Techcrunch