Feb 1, 20175 min read

Marketing Day: Machine learning, KFC goes to the Super Bowl & Pinterest search ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How to go above and beyond with your content Feb 1, 2017 by Julie Joyce Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.
How machine learning impacts the need for quality content Feb 1, 2017 by Eric Enge As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
Robots are the gatekeepers to your customers Feb 1, 2017 by Justin Dunham Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how you can use this new reality to your advantage.
The PPC industry would not exist under Trump’s immigration policy Feb 1, 2017 by Frederick Vallaeys Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
Study: Your anonymous web browsing isn’t as anonymous as you think Feb 1, 2017 by Barry Levine A new paper from Princeton and Stanford researchers says their model for user identification works up to 70 percent of the time, using only anonymous browsing histories.
Bizible launches first self-service custom attribution for B2B Feb 1, 2017 by Barry Levine The new service also offers machine learning-generated recommendations.
Act now: SMX West early bird rates expire next week Feb 1, 2017 by Marketing Land Join us at SMX West March 21–23 for three days of SEO and SEM tactics, growth hacks and strategies that will improve your search marketing performance immediately. Register now and save $200 off on-site rates.
5 undeniable signs your competition is beating you online Feb 1, 2017 by John Lincoln Do your rivals have a superior website or rank better on Google? Contributor John Lincoln takes a look at five indicators that you may be falling behind your competitors online.
Facebook starts opening its black box to keep advertisers from avoiding Audience Network Feb 1, 2017 by Tim Peterson Criticized for a lack of transparency, Facebook has started making concessions, including talks about private marketplaces.
A look back at the stats behind the 2016 Facebook holiday advertising season Feb 1, 2017 by Andrew Waber Columnist Andrew Waber takes a look at Facebook advertising activity during the holiday season to uncover trends that will help you stay ahead of the curve.
KFC bringing Colonels to Super Bowl LI for its 1st appearance as a Super Bowl brand Feb 1, 2017 by Amy Gesenhues The campaign will include three teaser ads leading up to its official Super Bowl spot starring Rob Riggle and Billy Zane as Kentucky Colonels.
Pinterest introduces Search ads with Keyword and Shopping campaigns Feb 1, 2017 by Ginny Marvin The new offerings should help Pinterest scale its advertising efforts.
Snapchat rolls out QR-style ‘Snapcodes’ to open links in app Jan 31, 2017 by Tim Peterson Snapchat will provide in-app analytics for Snapcodes that are scanned at least 100 times.
Creative is Complicated: Tips for better brand/agency collaboration Jan 31, 2017 by Digital Marketing Depot We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process and provide best practices for better creative collaboration.
Facebook updates News Feed algorithm to show more timely and authentic stories Jan 31, 2017 by Tamar Weinberg Facebook’s combating fake news by improving its News Feed algorithm based on two new signals.
Apple reports best quarter ever: $78.4B revenue, 78M iPhones sold Jan 31, 2017 by Greg Sterling The huge quarter follows three consecutive quarters of year-over-year sales declines.