Jun 24, 20164 min read

Marketing Day: Lytics Personalization, retail tech survey & YouTube’s live streaming

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How “Do It With Me” marketing services can help SMBs access the latest marketing practices Jun 24, 2016 by Digital Marketing Depot Small and medium-sized businesses (SMBs) are the new frontier for digital services.
Influencing with ad copy: how to truly drive action Jun 24, 2016 by Purna Virji Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions.
Fishing for B2B success: How to use AdWords to “land a big one” Jun 24, 2016 by Jacob Baadsgaard Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
Why retailers shouldn’t overreact to the voice search revolution Jun 24, 2016 by Andy Taylor Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.
New Lytics Personalization promises greater simplicity and sophistication Jun 24, 2016 by Greg Sterling Platform seeks to help marketers deliver more customized experiences on their websites and beyond.
Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy Jun 24, 2016 by Amy Gesenhues RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology.
From leads to data: how changes in the media business affect B2B marketers Jun 24, 2016 by Scott Vaughan Columnist Scott Vaughan takes a look at the transformation of media companies and what it means for B2B marketers and their data solutions.
Bubble, bubble, toil and trouble: Tough times ahead in digital Jun 24, 2016 by Lewis Gersh Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so — and he offers marketers advice on how to survive the impact.

YouTube adds mobile live-streaming to catch up to Facebook, Periscope Jun 23, 2016 by Tim Peterson YouTube Live isn’t all that different from Twitter’s Periscope or Facebook Live, but its execs claim it’s faster and more reliable than its rivals.
Discover the link between SEO data and influencer marketing Jun 23, 2016 by Digital Marketing Depot Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content campaigns you are already optimizing for.
Forecast: 33 percent of internet users will be ad blocking by next year Jun 23, 2016 by Greg Sterling Rapid growth of ad blocking requires more soul-searching, faster action by industry.
Facebook is getting closer to putting ads in Live videos Jun 23, 2016 by Tim Peterson At VidCon, Facebook’s video product boss, Fidji Simo, said the company will test different monetization models for Facebook Live “over the next couple months.”