Mar 22, 20175 min read

Marketing Day: Location marketing, Amazon’s brand registry & Facebook header bidding

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How to track Facebook’s ratio of ads to organic posts in your desktop news feed Mar 22, 2017 by Tim Peterson The Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic posts.
Why and how entities are shaping location marketing Mar 22, 2017 by Adam Dorfman What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.
Seriously, Google, can you just make exact match exact? Mar 22, 2017 by Daniel Gilbert In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.
Amazon to open brand registry next month in effort to fight counterfeit products Mar 22, 2017 by Amy Gesenhues During an interview at Shoptalk, Amazon VP Peter Faricy said the program was in testing but will soon be available in North America.
Facebook adopts header bidding to make its ad network more competitive with Google’s Mar 22, 2017 by Tim Peterson By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.
Adobe launches a super-cloud to manage customer experience Mar 22, 2017 by Barry Levine This new uber-cloud reorganizes existing capabilities and adds a variety of new features to power omnichannel experiences from online to traditional TV.
LinkedIn updates Sales Navigator Mar 22, 2017 by Barry Levine The new additions are part of an effort by the Microsoft-owned professional social network to be as useful to salespeople as email and CRMs.
A day in the life of a social CMI pro Mar 22, 2017 by Will McInnes What exactly does a consumer market insights professional do? Contributor Will McInnes gives you an inside look at the social CMI world.
UTM tags + Facebook ads = awesome Mar 22, 2017 by Brett Middleton If you’re testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three optimization tactics to help you make data-driven decisions.
Foursquare offers Analytics product for retailers, multi-location brands Mar 22, 2017 by Greg Sterling Benchmarking and audience measurement tool enables retailers, QSR chains and others with physical locations to understand audience visitation trends.
Instagram now has more than 1M advertisers, doubling in past 6 months Mar 22, 2017 by Tim Peterson As Instagram’s advertiser base has ballooned, so has the number of people using the app to contact brands.
Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer Mar 21, 2017 by Digital Marketing Depot Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint.