Here’s our recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
Expanded phrase match negatives: A script for misspellings Aug 17, 2018 by Daniel Gilbert Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings.
The Google expanded text ad CTR lift that never was Aug 17, 2018 by Andy Taylor Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.
The ultimate guide to using Bing Webmaster Tools – Part 3 Aug 17, 2018 by Christi Olson Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing Webmaster Tools.
Are you holding your funnel accountable? Aug 17, 2018 by Amy Bishop Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer’s funnel and determine how they will be measured.
LinkedIn set to launch redesigned Groups platform by end of August Aug 17, 2018 by Amy Gesenhues The company sent a notification email to Group managers outlining coming changes.
Google’s political ad transparency report & library offers more accountability around election ads Aug 17, 2018 by Amy Gesenhues Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available.
Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates Aug 17, 2018 by Amy Gesenhues As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features this week.
Report says Google to launch own smart display in time for holidays Aug 17, 2018 by Greg Sterling Google has the chance to get it right where Amazon and others have so far failed.
T-Mobile whips out a new secret weapon for customer service: Humans Aug 17, 2018 by Barry Levine The “Un-carrier” is now promising that human agents, trained in a variety of specialties, will replace phone menus and bots.
Report: Marketers are missing mobile opportunities to reach customers in store Aug 17, 2018 by Robin Kurzer The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience.
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden Aug 17, 2018 by Robin Kurzer The platform gives advertisers access to its AI-powered DSP, along with the company’s DMP and dedicated ad server.
Google clarifies it does capture location data after Location History is turned off Aug 16, 2018 by Greg Sterling The company issued a correction on a help page following a story by the AP.
Who’s really winning the smart speaker market, Amazon or Google? Aug 16, 2018 by Greg Sterling Estimates released today by Canalys are very different from figures that Strategy Analytics also published this week.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Nielsen links up with J.D. Power to create a new Auto Cloud Aug 17, 2018 by Barry Levine The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution.
Online Marketing News From Around The Web:
200 Powerful Marketing Interview Questions to Hire the Best Team, CoSchedule
36 Rules for Social Media: Optimize your Digital Market Performance, Marketing Insider Group
It’s Time to Get Emotional With LinkedIn Video Ads, LinkedIn
LinkedIn to relaunch Groups in the flagship app as it looks to reverse ghost town image, Techcrunch
Maximizing The Conversion Opportunities You Were Probably Missing, Curatti
Prioritize Your Customer Needs or Be Left Behind, Vertical Measures
Why building a business that’s dependent on Facebook is crazy, Recode
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