Marketing Day: LinkedIn Pages, SAP buys Qualtrics, Black Friday shopping

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Registration for MarTech is open! Nov 14, 2018 by Marketing Land MarTech® is where forward-thinking marketers gather to discover, learn, share, and connect. It preps you to navigate the marketing complexities, technologies, and organizational challenges you face daily. Join us April 3-5, 2019 in San Jose, California for best practices and relevant case studies from senior marketers just like you.

2. Why did SAP buy Qualtrics? Nov 14, 2018 by Barry Levine The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique identity.

3. AdTheorent offers polling ad to target ad campaign based on results Nov 14, 2018 by Barry Levine After building a model based on attributes of those who answer polls in specific ways, AdTheorent’s machine learning then directs ads at larger pools of similar users.

4. Your customers aren’t waiting till Black Friday, neither should you Nov 13, 2018 by Robin Kurzer Research shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers.

5. LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees Nov 13, 2018 by Amy Gesenhues The new LinkedIn Pages are currently rolling out in the U.S.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series Nov 14, 2018 by Barry Levine The ads — a static image and a video trailer — display inside VR environments, the first commercial use for a capability Oath announced last summer.

2. LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features Nov 14, 2018 by Amy Gesenhues LinkedIn says the Q4 product release for the sales management platform is the biggest to date.

3. Microsoft wants to help brands build their own virtual assistants ‘in a matter of minutes’ Nov 14, 2018 by Greg Sterling Announcement part of a number of AI-related innovations announced today.

Online Marketing News From Around The Web:

1. 3 Tools to Analyze Content for Marketing, Practical Ecommerce

2. 7 Ways to Create a Successful Black Friday Email, AWeber

3. Facebook Morale Takes a Tumble Along With Stock Price, Wall Street Journal

4. Holiday on Reddit, Upvoted

5. Many shoppers say marketing emails aren’t effective on mobile, Retail Dive

6. People Raise Over $1 Billion for the Causes They Care About on Facebook, Facebook Newsroom

7. Why Both Data & Relationships are Essential to Personalized Marketing, Marketo

8. Why Marketers Do Things They Can’t Measure, AdExchanger

9. Will AR Bring Together the Best of Online and Offline Shopping?, Street Fight