Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
18 link resolutions for 2018 Jan 3, 2018 by Julie Joyce Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018.
DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo Jan 3, 2018 by Barry Levine The Chicago-based firm says this is the first time a call analytics provider is offering drag-and-drop reports from other platforms.
The top Walmart and Amazon product page experiences of 2017 Jan 3, 2018 by Andrew Waber Columnist Andrew Waber looks at some of the highest-scoring product pages on Walmart.com and Amazon to offer tips on how you can improve the consumer experience in 2018.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
New report: Customer Data Platforms doubled over last year Jan 3, 2018 by Barry Levine
The growth is being propelled by CDPs that add customer engagement to their golden record of customer data.
Personalization & machine learning in 2018: From comms to content Jan 3, 2018 by Blaise Lucey
Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.
Online Marketing News From Around The Web:
18 Apps and Tools for Social Media Marketers, Social Media Examiner
3 New Year’s resolutions for your martech stack in 2018, Chief Marketing Technologist
5 of the Best Branded Instagram Videos of 2017, Tubular Insights
Apple Developer Program Membership Fee Waivers Now Available, Apple Developer News
Content Modeling: What It is and How to Get Started, CMS Wire
How Brands Can Market With Customer Values in Mind, MarketingProfs
How to deal with cart abandonment: Inside the mind of a customer, Econsultancy
Snapchat 101: Why This Social App Is Such A Powerful Marketing Engine, Jeff Bullas
Video Use in Influencer Marketing will Reach an All Time High in 2018, Report Says, Small Biz Trends
What Are The Pros & Cons Of Influencer Marketing Agencies?, MediaKix
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