Jan 19, 20174 min read

Marketing Day: Kia’s Super Bowl teaser ads, LinkedIn’s new look & UX principles

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Automate omnichannel marketing strategies to improve the customer journey Jan 19, 2017 by Digital Marketing Depot Given the shifting marketplace and evolving consumer demands, how should e-commerce and brand marketers view omnichannel marketing? More importantly, how should they begin to apply, and even automate, omnichannel strategies to improve the customer journey?
Kia recruits Melissa McCarthy for Super Bowl LI campaign to launch the new Niro crossover SUV Jan 19, 2017 by Amy Gesenhues The car maker has released two teaser ads with McCarthy as the narrator.
LinkedIn refreshes desktop interface, emphasizing content and conversation Jan 19, 2017 by Tamar Weinberg For the first time since LinkedIn’s inception, a new design has hit the LinkedIn desktop browsing experience.
6 UX principles marketers can’t afford to overlook Jan 19, 2017 by Tamar Weinberg Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement.
Snapchat will target ads based on what people buy off Snapchat Jan 19, 2017 by Tim Peterson Advertisers can use Oracle’s syndicated list of 100 shopper segments to target any of Snapchat’s ads bought directly or through an API partner.
Impact Radius’ new tool lets brands find more possible partners for affiliate links Jan 19, 2017 by Barry Levine The company says that its Media Partner Discovery is the first to search affiliate partners outside specific networks.
SteelHouse unveils a novel concept: Telling advertisers for free if their ads can be seen Jan 19, 2017 by Barry Levine The company says this is the first free viewability report by an ad platform.
[Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite Jan 19, 2017 by Matt McGee In this week’s show, we continue our series “The Path to CMO,” chatting with the new CMO of NPR about her marketing career and how she got to the C-suite.
How IBM’s Watson scores the tone of Trump’s tweets Jan 19, 2017 by Tim Peterson IBM’s Watson measured @realDonaldTrump’s tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or inhibition.
Cortana comes to Android’s lock-screen in a battle for visibility and usage Jan 19, 2017 by Greg Sterling Presence on the lock-screen is a potentially differentiating feature that could help Cortana gain adoption on Android devices.
Why influencer marketing trumps influencer advertising Jan 19, 2017 by Devon Wijesinghe Contributor Devon Wijesinghe says that while influencer marketing may be more work than influencer advertising, it’s still the best way to get influencers to promote your brand.
Pinterest now offers ad groups to paid campaigns Jan 19, 2017 by Tamar Weinberg Pinterest’s ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators.