Jan 10, 20134 min read

Marketing Day: January 10, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Digg Says It’s Growing, Starting To Monetize The new Digg, which launched less than six months ago, has started to monetize its website. It’s doing so by including ads for mobile apps in the existing “Apps We Like” section of its homepage; today, the space is showing an ad for an app called Picturelife. The ad is clearly labeled as “Sponsored,” as […]
SocialBakers Launches Tool To Show Local Facebook Page Fan Counts Marketers that want a better sense of where a Facebook Page is most popular can do that now via a new tool from the social analytics firm, SocialBakers. The company announced its Local Page Ranks tool today, which shows where Page fans are located geographically. This data has been available to Page owners in Facebook […]
French ISP Takes On Google By Blocking Its Ads For A Week Google may be endearing itself to New Yorkers by providing free wi-fi in Chelsea, but the company’s contribution — or lack thereof — to Internet infrastructure in France is reportedly making it enemies. That’s why ISP Free earlier this year put in an ad blocker to strip out ads from Google sites and any sites […]
Eric Schmidt Preaches Gospel Of “Openness” To North Koreans While the motivations behind Google Chairman Eric Schmidt’s recently completed trip to North Korea remain unclear, he clearly upstaged his host, former New Mexico Governor and UN Ambassador Bill Richardson. Richardson was ostensibly there to help win or accelerate the release of a Korean-American, Kenneth Bae, being held in captivity. But Schmidt was the focus of much […]
Google Maps “Returns” To Windows Phones, Scoutmob Goes On A Google Field Trip This past weekend controversy erupted when someone noticed that Google was redirecting traffic from Google Maps (for mobile web) on Windows Phones to Google.com. Immediately the conspiracy theories began to fly. The claim was that Google had just won an antitrust reprieve from the FTC so now the company was sticking it to competitor Microsoft with impunity. […]
A Brand And Its Twitter Army In 1886, a case was brought before the US Supreme Court: Santa Clara County versus the Southern Pacific Railroad Company. The case was remarkable in that the Fourteenth Amendment was invoked, an amendment that was originally written in the aftermath of the Civil War to provide protection to former slaves. In this case, it was invoked […]
What’s Ahead For Mobile Marketing In 2013 At this point, you may be predictioned out. But, if you can make room for one more post about what mobile marketing holds in store for 2013 (U.S. focus), I promise to make it worth your while. Mobile has started to play a huge role in marketing over the last couple of years, and this […]
Finally: Facebook’s Pages Manager App Officially Arrives on Android Android wielding Facebook Admins can now rejoice! Facebook Pages Manager has officially made its way to the Android operating system. The app can be found in the Google Play Store for U.S. and U.K. users and is in the process of being rolled out to a limited number of regions including Canada, Australia, and New Zealand. According […]
On Google+, Traditional Media Catching Up To Online News Sites Online-only news sites get the most engagement on Google+, but traditional media are catching up … and fast. That’s according to Adam Sherk, a consultant that works with many news and content sites. Studying a total of 48 news organizations, Sherk collected the overall engagement counts for each on Google+ — how many +1s their […]
Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users It’s been a few months since the testing and opening of the Facebook Exchange (FBX), the network that opens up Facebook display inventory for real-time bidding and retargeting. Now, with the holiday season under its belt, one of Facebook’s partners, Triggit, is releasing some impressive stats about the program’s success for its clients. The company’s […]