Mar 10, 20174 min read

Marketing Day: James Allen CMO interview, Facebook Instant Articles & native ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Should PPC agencies be scared of automation? Mar 10, 2017 by Anna Shirley Paid search professionals might be nervous about losing their jobs to automation, but columnist Anna Shirley makes the case that PPC automation may actually benefit them.
Making complementary media strategies work: The recipe for cross-channel attribution Mar 10, 2017 by Kevin O’Reilly Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment.
Mobile page speed is important, but not (yet) for SEO Mar 10, 2017 by Bryson Meunier Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.
10 ways to improve your business locators Mar 10, 2017 by Adam Dorfman Multilocation businesses often have store locators, but many aren’t making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.
How James Allen marries email & remarketing to win over brides & grooms Mar 10, 2017 by Amy Gesenhues The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy.
Facebook will let publishers show more ads in Instant Articles Mar 10, 2017 by Tamar Weinberg Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods.
10 easy steps to help your business flourish on Facebook Mar 10, 2017 by Will Scott Whether your business is new to Facebook marketing or just in need of a refresh, columnist Will Scott’s Facebook tips will help you build a vibrant and engaged Facebook presence.
Still not sold on native advertising? 3 benefits you should know about. Mar 10, 2017 by Steve Olenski Contributor Steve Olenski discusses the advantages of native ads and offers examples of companies doing it right.
How to fight against online ad fraud (in 6 steps) Mar 10, 2017 by Grace Kaye In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency’s methods to help you take action.
Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers Mar 10, 2017 by Barry Levine The self-service capability allows advertisers to directly assess inventory before bidding.
Why brick-and-mortar retailers need to go digital with analytics Mar 10, 2017 by Allan Haims Consumers still prefer in-store experiences overall, but columnist Allan Haims believes brick-and-mortar retailers need to take a page from online retailers and learn about their customers by leveraging analytics.
The Value of a Happy Customer: Action steps to a great customer experience Mar 9, 2017 by Digital Marketing Depot What is the real value of a great customer experience? And once you know, how do you create one? Join our experts as they provide actionable steps to create an amazing customer experience with your brand.