Marketing Day: Interbrand CMO interview, Salesforce’s State of Marketing report & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Customer engagement in the age of mobile, social and messaging Jun 19, 2017 by Rob Begg As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.

2. For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market Jun 19, 2017 by Amy Gesenhues Interbrand’s Andrea Sullivan on her rise to CMO and the people who inspired her along the way.

3. Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage Jun 19, 2017 by Barry Levine This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.

4. Pega, Merkle launch Unified Data Management Platform Jun 19, 2017 by Barry Levine The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other responses.

5. The State of Digital Advertising 2017 Jun 16, 2017 by Digital Marketing Depot Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017.

Online Marketing News From Around The Web:

Analytics

1. Exploring Digital Analytics with April Wilson, Web Analytics World

2. The Whole Analytics Perspective on Amazon’s Whole Foods Buy, CMS Wire

3. Top 3 Signs that Your Marketing Analytics Solution Isn’t a Good Fit, MarTech Advisor

Blogs & Blogging

1. 4 Easy Steps to Effective Guest Blogging That Will Make Google Happy, Search Engine Journal

2. 6 Income Streams Recommended for Bloggers, Problogger

3. 9 Blogging Tools That Will Make Your Job Easier, Content Marketing Institute

4. How to Write a B2B Blog That Gets Engagement and Results, Mack Collier

5. What Will You Sell if You Give Away Your Best Blog Content for Free?, The Blog Tyrant

Business Issues

1. Publishers Team Up in Fight Against Google, Facebook, Ad Age

2. Susan Wojcicki Has Transformed YouTube – But She Isn’t Done Yet, Fast Company

3. This Is What Employees Of Companies Like Google, Facebook, And Amazon Think About Their Employers, Fast Company

4. Twitter Loses 2 More VPs, Adweek

5. Will Amazon become a force in fintech?, TechCrunch

Conversion Optimization

1. 3 Types of Conversion Driven Content, Search Engine People

2. 7 Uncommon Conversion Rate Optimization Tactics, Search Engine Journal

3. The complexities of converting readers into subscribers, Digiday

Copywriting, Design & Usability

1. 3 Ways to Develop an Engaging Voice in Your Content, Movable Ink Blog

2. Designing better conversations online, TechCrunch

3. When to Hide and Show Navigation, CMS Wire

Domaining

1. Emoji domain name registration tips and tricks, The Domains

E-Commerce

1. 7 Ways to Increase E-commerce Sales with Facebook Ads, Search Engine Journal

2. Amazon vs. Walmart: Why the Whole Foods deal escalates the war for the American shopper, Retail Dive

3. How to Sell Multiple Products Online, Kiss Metrics

4. Introducing the BuzzFeed Channel for Shopify, Shopify Plus

5. It’s Time To Break Up Amazon, Fast Company

6. Social Media Beats Native Advertising for E-Commerce Websites, Social Media Explorer

Email Marketing

1. 7 of our all-time favorite travel email examples, My Emma

2. The SaaS Trial Email That Could Be Costing You 30% of CLTV & the Emails You Should Send Instead, Crazy Egg

3. The Secret to Low Churn Rates (<1% is Possible!), Marketo

General Internet Marketing

1. A Blueprint for Planning and Building Marketing Campaigns, MarketingProfs

2. How to Prioritize Your Digital Marketing Services, Constant Contact

3. Influencer marketing is becoming more standardized, Digiday

4. What Things Bother People Most About Marketing by Brands, MarketingProfs

Internet Marketing Industry

1. Sizmek Adds Digital Audio Channel to Ad Server; Provides Buyers with Access to Programmatic Audio Through StrikeAd DSP, Globe Newswire

2. Sonobi To Build 3rd Largest Addressable Digital Marketplace, PR Newswire

MarTech

1. 3 European Martech Trends Affecting Brands in 2017, Contently

2. 3 Marketing Tech Trends Every Executive Should Consider, MarTech Advisor

3. Buying Marketing Software: Issues to Consider and Helpful Tips, MarketingProfs

4. Survey: 45% of retailers plan to use AI in next 3 years, Retail Dive

5. Why Ad Tech Companies Need a Data-Driven Product Strategy, Adweek

Mobile/Local Marketing

1. Comparing Responses to In-App and Mobile Web Ads, eMarketer

2. Mobile marketers take on multi-touch attribution’s challenges of politics, culture and data, Mobile Marketer

3. Reaching The Milllennials: Mobile Marketing Trends and Techniques, Smashing Magazine

4. Retail is going Mobile. Are you Ready?, MarTech Advisor

5. The Mobile Future of Globalized Content, MarTech Advisor

Social Media

1. 7 charts on how small brands can go big on social media, NewsWhip

2. Chance the Rapper Takes Song Requests for Twitter’s New Ad Campaign, Adweek

3. Facebook Has Its Own Brand Safety Issues. Here’s How It’s Facing Up., AdExchanger

4. Facebook IQ Quenches the Thirst for Knowledge About Beverages, Adweek

5. For Social Media Success, Avoid These 3 Mistakes, Practical Ecommerce

6. Fresh from Cannes: New Features for Creatives, Facebook for Business

7. Growing Your Practice on Facebook, Part 2: Shareable Content, Search Influence

8. How the World’s Top CEOs Use Social Media, Contently

9. How to Add a Link to Your Instagram Stories, Social Media Examiner

10. How to Make Killer Posts for Social Networks: A Nike Case Study, SEM Rush

11. Pinterest Marks LGBTQ Pride Month With Some Colorful Search Features, Adweek

12. Snapchat Reportedly Reconsidering Ban on Brand Placements, AdAge

13. Time Warner to Invest $100 Million in Snapchat Shows, Ads, AdAge

Video

1. Apple’s new hires show its finally getting serious about original video programming, Quartz

2. Six Ways YouTube Is Primed For The Future (And Four Areas That Need Work), Fast Company

3. Study: In-stream video ads more memorable than pre-roll spots, Mobile Marketer

4. The Next Step of YouTube’s Original Content Evolution Involves Traditional Film Studios, Adweek