Jan 12, 20175 min read

Marketing Day: Intel’s Super Bowl ad, Amazon Canada fined $1M & Facebook Journalism Proje

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketing budget increases: Tips for wielding a double-edged sword for 2017 Jan 12, 2017 by Joshua Reynolds Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end.
Ad copy hack for your AdWords pathways Jan 12, 2017 by Jason Puckett Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier.
Super Bowl LI advertisers: Here are the brands gearing up for game day Jan 12, 2017 by Amy Gesenhues Marketing Land is keeping track of this year’s Super Bowl LI brands, with updates as new advertisers and campaign details are announced.
Intel’s Super Bowl LI ad turns NFL MVP Tom Brady’s daily routines into epic experiences Jan 12, 2017 by Amy Gesenhues The 30-second spot showcases Intel’s 360-degree replay technology, the same technology Fox Broadcasting will use during the game.
[Podcast] Marketing Land Live #40: Who’s using cinemagraphs and how with Flixel’s Robert Lendvai Jan 12, 2017 by Matt McGee In this week’s show, we take a deep dive into the world of cinemagraphs and discuss how marketers are using them, and why recent Facebook and Instagram changes have been a boon to those who do.
In the age of intelligent agents, how does marketing work? Jan 12, 2017 by Barry Levine If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get through.
Dun & Bradstreet buys Avention so its data can become real-time triggers Jan 12, 2017 by Barry Levine Maker of OneSource data products, Avention offers an interface that supports setting up alerts and notifications for business opportunities and similar events.
Conversable launched the first Twitter-based automated conference guide at CES Jan 12, 2017 by Barry Levine The Austin, Texas-based company added Twitter’s automated features to its intelligent conversational platform to create the CES Twitter Guide.
Amazon Canada ordered to pay $1M fine for deceptive price listings Jan 12, 2017 by Amy Gesenhues Canada’s Competition Bureau said its charges against Amazon sent a clear message that unsubstantiated savings claims will not be tolerated.
5 big things marketers actually have to start doing in 2017 Jan 12, 2017 by Blaise Lucey Ready to make 2017 the year of optimization? Columnist and Bitly senior content strategist Blaise Lucey delves into five ways to get started.
Mobile marketing predictions for 2017 from 11 industry veterans Jan 12, 2017 by Aaron Strout What’s in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy colleagues and clients to share their forecasts for 2017.
Facebook Journalism Project aims to build stronger ties with news publishers Jan 11, 2017 by Greg Sterling Company will collaborate with journalists on new products, tools and and training.
Can you prove social media is working? Jan 11, 2017 by Digital Marketing Depot Social media ROI is the topic that will not die because, like it or not, social media is still a bit of a jungle in a world of tidy marketing-tactic cities. It’s hard to navigate, let alone map and measure.