Apr 14, 20165 min read

Marketing Day: Instagram video updates, Taco Bell’s TacoBot & Grammy’s CMO intervie

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Instagram highlights video with new look for Explore Apr 14, 2016 by Tamar Weinberg Instagram is giving users a more personalized Explore channel, both for discovery and for finding new content that is tailored to the users’ likes.
Inside the making of Taco Bell’s artifically intelligent, drunk-tolerant TacoBot Apr 14, 2016 by Tim Peterson Taco Bell and its agency, Deutsch, built a Slack bot that uses Facebook’s AI technology to take down orders and even crack a couple of jokes.
The week when digital marketing entered the Age of the Agent Layer Apr 14, 2016 by Barry Levine It’s not just Facebook Messenger’s new bot platform, but that huge userbase bends the tipping point.
A CMO’s View: How the Grammys & Intel teamed up to create Lady Gaga’s David Bowie tribute Apr 14, 2016 by Amy Gesenhues Grammys CMO Evan Greene shares details around his brand’s partnership with Intel and the role it played in this year’s show.
How checking your link profile can save your site Apr 14, 2016 by Pratik Dholakiya Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren’t vigilant, toxic backlinks can lead to ranking penalties.
Develop free, lightweight attribution insights for your paid & organic channels Apr 14, 2016 by Chris Liversidge Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device.
2016 State of Link Building Survey coverage Apr 14, 2016 by Andrew Dennis What does modern-day link building look like? Columnist Andrew Dennis explores the results of a 2016 survey on link building conducted by Moz, Credo and Page One Power.
Proposed EU–US “Privacy Shield” data transfer agreement dead in current form Apr 14, 2016 by Greg Sterling As suggested by earlier leaks, European privacy regulators are rejecting the new “Privacy Shield” Data Transfer Agreement announced in February as insufficiently protective of personal data.
Stop scattering chum: Use intent data to catch big fish with your marketing automation platform Apr 14, 2016 by Thomas Koletas Is your marketing automation as smart as it should be? Columnist Thomas Koletas explains how using intent data can help make your automation program more intelligent and efficient.
7 modern ways to significantly boost blog traffic (that only rookies skip) Apr 14, 2016 by John Lincoln Are you looking to quickly increase your blog traffic? Columnist John Lincoln reveals some key strategies, from connecting with other bloggers to creating long-form content and more.
Study: Facebook users are sharing posts more frequently but liking and commenting less Apr 14, 2016 by Greg Finn A new study from Rival IQ shows that the only post engagement metric that saw Y0Y growth in 2015 was the share.