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Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Instagram rumored to be testing a hashtag selector tool, geo-fenced posts Sep 21, 2018 by Amy Gesenhues The company would not comment on possible features being tested but did confirm it was not building a native sharing feature.

  2. Facebook to begin proactively reviewing apps that have not been submitted for inspection Sep 21, 2018 by Amy Gesenhues Developers will be notified via an alert within the app dashboard when their app is queued for review.

  3. How marketers cope in an increasingly-skippable advertising environment Sep 21, 2018 by Mark Williams Are skippable ads the inevitable future or the beginning of the end? Here’s how advertisers fight to remain relevant in a world where audiences have all the control.

  4. Marketers prepare for changes in states’ sales tax nexus laws Sep 21, 2018 by Robin Kurzer States can now pass legislation that requires online retailers to collect sales tax from buyers. What can you do to prepare?

  5. Google tells Congress approved third-party apps can scan Gmail data Sep 20, 2018 by Chris Sherman In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel and which other people users interact with.

  6. Adobe to acquire Marketo for $4.75 billion Sep 20, 2018 by Amy Gesenhues After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.

  7. Segment adds quality tracking for incoming data to its resume Sep 20, 2018 by Barry Levine The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.

  8. Security firm shows how a second-hand Amazon Echo can become a spy Sep 20, 2018 by Barry Levine Smart speakers, locks, cameras and doorbells are also vulnerable, vpnMentor found.

  9. Report: Digital now makes up 51% of US ad spending Sep 20, 2018 by Greg Sterling Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders.

  10. Google Data Studio comes out of beta Sep 20, 2018 by Ginny Marvin The company continues to develop new features for the reporting product.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for B2B martech buyers and vendors.”

  2. [Reminder] Customer data strategies and identity resolution webinar Sep 21, 2018 by Digital Marketing Depot Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack — to deliver more compelling marketing messages and, ultimately, customer experiences. You’ll learn: Identity resolution techniques that increase customer data accuracy as well as knowledge of your customers across the organization.

  3. Here’s why The New York Times broke down its martech and engineering silos Sep 21, 2018 by Robin Kurzer Though true collaboration between teams requires a ‘pardigm shift,’ The New York Times’ Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them.

  4. Making the AI marketing journey a piece of cake Sep 21, 2018 by Paris Loesch How is using artificial intelligence in marketing similar to baking a cake? Contributor Paris Loesch explains.

Online Marketing News From Around The Web:

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