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Marketing Day: Instagram’s new messaging features, Facebook Live cross-posts & Google AdW

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. How to turn a boring email into an irresistible link pitch May 8, 2018 by Gisele Navarro Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.

  2. How dynamic creative will (finally) reach the tipping point May 8, 2018 by Joe Sabol Despite widespread agreement about the benefits of dynamic creative, it’s never really taken off in display. Contributor Joe Sabol explains why and how that’s about to change.

  3. Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps May 8, 2018 by Amy Gesenhues Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app.

  4. What is ‘Integration Platform as a Service (iPaaS)?’ Learn everything you need to know May 8, 2018 by Digital Marketing Depot It’s no secret that marketing organizations have been overwhelmed by the volume of Big Data now residing in department silos throughout the enterprise. Increasingly, marketing leaders are responsible for purchasing and managing a growing ecosystem of martech applications that enable business users to collect, analyze and act on customer data.

  5. Facebook lets publishers cross-post Live videos across multiple Pages & tests a rewind button May 8, 2018 by Amy Gesenhues Facebook is also making it easier for teams to collaborate when shooting Live video by giving publishers a single, permanent stream key for live broadcasts.

  6. Google AdWords new responsive search ads can show 3 headlines May 8, 2018 by Ginny Marvin The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.

  7. Link building is complicated: A rebuttal May 8, 2018 by Andrew Dennis Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult.

  8. Managing martech relationships: Partnerships and agility in marketing May 7, 2018 by Andy Betts Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution May 8, 2018 by Barry Levine Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm contends that better measurement and prediction are the answers.

  2. Registration for MarTech is open! May 8, 2018 by Scott Brinker Responsible for implementing marketing technology and operations that drive growth, profitability and extraordinary customer experiences? Then join us at The MarTech® Conference, October 1-3 in Boston. MarTech delivers a vendor-agnostic, graduate-level marketing, technology and management conference that will help you succeed in this software-powered marketing world.

  3. The story of data: How did we get here? May 8, 2018 by Robin Kurzer Consumer data has been collected since the beginning of commerce. What happened to make it so valuable?

  4. Two kinds of video ads help break through the dilemma of interruptive marketing May 8, 2018 by Barry Levine At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.

Online Marketing News From Around The Web:

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