May 23, 20175 min read

Marketing Day: Instagram’s Location, Hashtag Stories, Facebook video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The big SMX Advanced preview May 23, 2017 by Chris Sherman Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left!
5 reasons why websites still matter to local search in 2017 May 23, 2017 by Wesley Young More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.
Stop overloading your Local SEO content! May 23, 2017 by Greg Gifford Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.
Getting ahead of the game with predictive analytics May 23, 2017 by Nick Iyengar Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used.
Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories May 23, 2017 by Tim Peterson A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too.
Facebook wants to automate publishers’ direct-sold video ad deals May 23, 2017 by Tim Peterson Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps.
Twitter adds Direct Message Cards for advertisers to kick-start specific conversations May 23, 2017 by Tim Peterson The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.
Facebook enables all Pages to add guests to Live broadcasts on iOS May 23, 2017 by Tim Peterson Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast.
Live blog: Google Marketing Next opening keynote May 23, 2017 by Danny Sullivan Google’s annual event for advertisers is expected to have a variety of product announcements.
Two social media heavyweights show us inside Amazon’s Influencer Program May 23, 2017 by Amy Gesenhues The Deal Guy and What’s Up Moms, original participants in the program, are pleased with early returns.
Lotame partners with Survata to validate third-party data with users’ survey answers May 23, 2017 by Barry Levine The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual responses.
Publishers: Tell your users what they’re getting out of viewing ads May 23, 2017 by Ben Barokas Contributor Ben Barokas discusses how publishers can regain control over their inventory and build better relationships with their readers by explaining the value exchange occurring on ad-supported media.
YouTube location extensions, in-store sales measurement now available May 23, 2017 by Greg Sterling Google beefing up offline analytics with more in-store visitation and sales data.
Email vs. social: Which works best for B2C? May 23, 2017 by Jordan Kasteler When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide.
Google launches free Google Attribution, hopes to kick last-click attribution to the curb May 23, 2017 by Ginny Marvin Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations.
Amazon is paying Alexa game developers. Will that expand to all skills categories? May 23, 2017 by Greg Sterling The company is actively exploring new ways to reward skills developers.
Quora’s ads platform is out of beta and available globally May 23, 2017 by Ginny Marvin More than 300 advertisers are already running campaigns on the Q&A platform.