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Marketing Day: Instagram’s Direct app, Twitter adds AMP analytics & YouTube ad prices

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab Dec 7, 2017 by Tim Peterson Instagram’s Direct app will give people a dedicated space for their friends, similar to Snapchat’s Friends tab.

  2. Twitter broadens its AMP support to include analytics Dec 7, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views.

  3. The importance of targeting branded searches Dec 7, 2017 by Thomas Stern Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy.

  4. Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records Dec 7, 2017 by Christi Olson Columnist Christi Olson shares consumer and search data from the recent holiday weekend — and provides tips for how to use search to boost your omnichannel holiday marketing strategy.

  5. Here’s what marketers really want for Christmas: 3 tips for building a better approach to data Dec 7, 2017 by Stefan Benndorf Getting the most out of your data is on every marketer’s wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018.

  6. AMP: A case for websites serving developing countries Dec 7, 2017 by Alexis Sanders As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap.

  7. Twitter’s ad business has shrunk, but ad buyers say it’s stabilized Dec 7, 2017 by Tim Peterson Unfavorable competition with Facebook and Google — and the commodification of its own inventory — has led advertisers to slow their spend on Twitter.

  8. Back to basics with these 6 tips for foolproof email marketing Dec 7, 2017 by Joanna Milliken With the holidays in full swing, it’s more important than ever to ensure you’re engaging with your audience. Contributor Joanna Milliken shares six tips to deliver email marketing success.

  9. Report: YouTube set to raise ad prices on premium ad inventory Dec 6, 2017 by Ginny Marvin Higher rates to go into effect in 2018, despite (or because of) the platform’s brand safety challenges.

  10. YouTube Director app no longer available after only 6 months since its launch Dec 6, 2017 by Amy Gesenhues The video ad-creation mobile tool aimed at SMBs was announced on June 15 of this year.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates Dec 7, 2017 by Ginny Marvin The study analyzed more than 6.5 million display and video ad impressions.

  2. Getting to know you: Salesforce integration helps marketers map a customer’s journey Dec 7, 2017 by Robin Kurzer Thunderhead’s decisioning hub adds an engagement layer to the CRM company’s extensive data.

  3. Automated, multichannel display advertising for small businesses finally coming to fruition Dec 7, 2017 by Greg Sterling iPromote provides simplified, cross-channel campaign creation based on existing content and creative assets for ‘micro-budgets.’

  4. Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr Dec 7, 2017 by Tim Peterson Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform.

Online Marketing News From Around The Web:

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