Feb 3, 20165 min read

Marketing Day: Instagram’s 60-Second Ads, Google’s Search Chief Leaves & Budweiser&

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Instagram Now Offers 60 Second Video Ads Feb 3, 2016 by Tamar Weinberg Instagram now offers 60 second video ads, giving marketers more creative choice.
What’s Next, As Google’s Head Of Search Leaves & Its Machine Learning Chief Takes Over? Feb 3, 2016 by Danny Sullivan After 15 years, Google search chief Amit Singhal is moving on. In his place, machine learning head John Giannandrea is taking over. The rise of the machines?
Budweiser Super Bowl Campaign Takes New Direction With PSA Combating Drunk Driving Feb 3, 2016 by Amy Gesenhues For Super Bowl 50, Budweiser is trading cute puppies for an anti-drunk driving message delivered by actress Helen Mirren.
How Mobile Is Reinvigorating Out-Of-Home Advertising Feb 3, 2016 by Greg Sterling Using mobile, Placed brings “OOH viewability” to billboards and in-cinema advertising.
Live 360-Degree Video Would Attract Attention, But Would It Help Marketers? Feb 3, 2016 by Barry Levine A new report that Google’s YouTube is actively working toward tech in support of live-streaming 360-degree video gets two thumbs up and one down.
A CMO’s View: Nestlé Waters CMO Aims To Connect Web, Mobile & Brick-&-Mortar Feb 3, 2016 by Amy Gesenhues Antonio Sciuto strives to build a customer journey that integrates all touch points for Nestlé Waters’ full portfolio of brands.
Client-Based Or Task-Based? Structuring Your Link Building Team Feb 3, 2016 by Julie Joyce Wondering which link team structure will work best for you? Julie Joyce gives us the major pros and cons of the two methods that have worked for her.
Get Your Priorities Straight: Structuring Google Shopping Campaigns Feb 3, 2016 by Laura Collins A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.
Why Content Marketers Should Tap Into The Power Of Niche Influencers Feb 3, 2016 by Kerry Jones Columnist Kerry Jones explains why thinking small might be your best bet when it comes to influencer marketing.
Video Advertising For 2016: The Data-backed Do’s And Don’ts Feb 3, 2016 by Andrew Waber Looking to step up your video advertising on social media? Columnist Andrew Waber dips into Nanigans data to reveal conversion-increasing best practices.
EU-US Privacy Shield Announced To Replace Safe Harbor Privacy Deal Feb 3, 2016 by Barry Schwartz After months of not knowing the future of transatlantic data flows privacy, the European Commission announced the replacement for the Safe Harbor.
WSJ: Amazon Plans To Open 300–400 More Physical Bookstores Feb 2, 2016 by Matt McGee Report cites CEO of mall operator. Amazon opened first store in Seattle last year.
Twitter Changes Home Pages To Give Timeline Of Top Tweets Feb 2, 2016 by Tamar Weinberg Twitter’s home page has been updated on mobile and desktop versions to give not-logged-in users a taste of what’s new in their countries.
Choosing A Call Tracking Vendor Feb 2, 2016 by Digital Marketing Depot If you’ve ever typed “call tracking” into your search engine of choice, you’re probably already aware that there are several call tracking companies from which to choose. It’s great to have options, but it can make the process of picking the right company a little overwhelming.
Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan Feb 2, 2016 by Greg Sterling Company will cut 15 percent of workers, simplify offerings for users and advertisers.
Twitter Gets Serious With Its Million-Dollar Branded Emojis Feb 2, 2016 by Tamar Weinberg Twitter gears up for the Super Bowl with million-dollar custom branded emojis.
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game Feb 2, 2016 by Amy Gesenhues See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.
Kik’s Branded GIFs Allow Companies To Engage With Users Feb 2, 2016 by Tamar Weinberg Kik’s branded GIFs feature is an extension of the emoji keyboard, letting brands engage more naturally with users.