Nov 19, 20182 min read

Marketing Day: Instagram removes fake likes, Snapchat’s Lens Creative Partners program, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Send your team to SMX West to amplify learning and savings! Nov 19, 2018 by Marketing Land Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year’s budget? Here’s how to check all of the objectives.
Instagram strips out fake ‘likes’ tied to 3rd-party apps Nov 19, 2018 by Amy Gesenhues Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by the steps Instagram is taking to curb abuse.
Snapchat’s Lens Creative Partners program helps brands find AR filter creators Nov 19, 2018 by Amy Gesenhues Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several months.

The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement Nov 19, 2018 by Alex Yoder Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools.
The MarTech Minute: Oracle buys Talari, MomentFeed’s Menu Manager, more Nov 16, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.