Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Instagram removes 24-hour recency requirement for photos, videos posted to Stories Nov 8, 2017 by Tim Peterson Unlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post is old.
Why real human users are the key to the best links for you Nov 8, 2017 by Julie Joyce Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness.
The subtle ways advertisers target audiences — and why they shouldn’t Nov 8, 2017 by Mark Williams Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers.
Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies Nov 8, 2017 by Rohit Gupta With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience.
Twitter opens up $99 a month subscription ad program to more accounts Nov 8, 2017 by Tim Peterson Twitter plans to eventually add more tiers to the “set it and forget it” ad-buying program that’s initially aimed at accounts with small followings.
An inside look at Wayfair and the new roles of brands and retailers Nov 8, 2017 by Andrew Waber In a Q&A with columnist Andrew Waber, Wayfair’s Marion Thomas talks about the shifting supplier-retailer relationship and how brands need to understand who their customers are in order to persuade them to buy online.
youXtools launches a user testing platform with AI-powered visual analytics Nov 8, 2017 by Barry Levine The user experience consultancy UEGroup is now making its internal testing platform publicly available through this spinoff startup.
Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy Nov 8, 2017 by Amy Gesenhues Get to Know Northwestern Mutual Chief Marketing Officer Aditi Gokhale.
Twitter officially enables 280-character limit for all accounts, including brands Nov 7, 2017 by Tim Peterson Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Janrain to Gigya customers: Come aboard Nov 8, 2017 by Barry Levine Following SAP’s recent purchase of Gigya, Janrain is offering a migration deal and raising questions about its main competitor’s independence.
What marketers should know about Snap’s Q3 2017 earnings report Nov 8, 2017 by Tim Peterson Slowing audience growth. Declining ad prices. A frustrating product. Snap’s Q3 earnings report had echoes of Twitter.
The cozy life of the mobile ad fraudster and how legit marketers can disrupt it Nov 8, 2017 by Michael Thomas Ad digital ad fraud gains steam on mobile, columnist Michael Thomas discusses the implications for marketers and the collaborative steps we need to take to come up with a solution.
Online Marketing News From Around The Web:
“The beginning of a giant industry”: An oral history of the first banner ad, Digiday
4 Fresh Holiday Email Marketing Ideas, Movable Ink Blog
7 Ways to Use More Effective CTA in Your Blog Posts, The Blog Herald
Analytics Tools Have a Big Impact on Marketing ROI, eMarketer
How a Small Business Made $67,000 from One Cyber Monday Email, Constant Contact Blogs
How to Avoid Budget Planning Mistakes, MarketingProfs
Increase Conversions With a Content Marketing Platform, Marketo
Meet a few of our machine learning makers, The Google Official Blog
Nearly 60% of marketers say chatbots aren’t a priority, Mobile Marketer
What to Do After You Press Record: A Formula for Videos People Love, Content Marketing Institute
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