May 3, 20165 min read

Marketing Day: Instagram carousel ad updates, Twitter’s new Connect tab & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Tapjoy launches private in-app ad exchange, powered by Rubicon Project May 3, 2016 by Ginny Marvin

The launch marks the first time Tapjoy rewarded video inventory is available programmatically.

Adobe buys audience engagement platform Livefyre May 3, 2016 by Barry Levine The move gives Adobe’s Marketing Cloud a bigger capability for user-generated content, and follows its integration with — and investment in –Livefyre.
Video analytics provider iSpot.tv integrates Facebook metrics into its ad platform May 3, 2016 by Amy Gesenhues iSpot.tv ad measurement reports will now include Facebook video views, likes, comments, referrals and shares.
Instagram’s carousel ads now support 60-second videos May 3, 2016 by Matt McGee Taco Bell, Macy’s among major brands already trying the new video carousel ad format.
Twitter’s new Connect tab wants to help you find people to follow May 3, 2016 by Tamar Weinberg New tab also offers address book synching to find contacts also using Twitter.
Pinterest acquires mobile ad tech talent, but not the tech, because content May 3, 2016 by Tim Peterson The URX team’s knack for teaching computers how to recognize and recommend content will be applied to Pinterest’s own content through the acqui-hire.
What Kobe Bryant can teach you about succeeding with AdWords May 3, 2016 by Todd Saunders Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend.
The power of “Anchor Influencers” May 3, 2016 by Eric Enge Producing high quality content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your digital marketing efforts and help you maximize your content investment.
Should you move your blog to Medium or Facebook? The post dot-com era for content May 3, 2016 by Patrick Armitage Columnist Patrick Armitage takes a look at the trends reshaping content marketing and what the move toward third-party distribution platforms means for marketers.
Learn from top social media marketing experts at SocialPro this June in Seattle May 3, 2016 by Marketing Land If you’re looking for advanced social media marketing tactics that the pros are using to drive results, SocialPro is your go-to event. Whether you’re an in-house marketer or work at an agency, you’ll learn earned, owned and paid social media marketing tactics and strategies.
Removing silos: staying ahead with integrated digital marketing best practices May 3, 2016 by Jim Yu Columnist Jim Yu offers advice on how to bring your teams together and successfully implement an integrated marketing campaign.
Business video platform Wistia adds 360-degree video May 3, 2016 by Barry Levine Cambridge, Mass.-based firm sees businesses using 360 for “narrative experiences” and product walkthroughs.
Experts can save you 9,999 hours of pain May 3, 2016 by David Rodnitzky Don’t make the mistake of not listening to experts. Columnist David Rodnitzky says that whether you’re looking for a doctor or an SEM, you need to keep the “10,000 hours” of experience rule in mind.