Feb 22, 20182 min read

Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & mor

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Influential launches IBM Watson-powered platform to analyze a brand’s social audience Feb 22, 2018 by Barry Levine That analysis generates an overall marketing strategy about how the brand can best reach its consumers.
Mobiquity launches a blockchain layer for maintaining a data trail Feb 22, 2018 by Barry Levine The location data provider is one of the first to actually use blockchain technology for enhancing its platform.
Personal agents. Voice search. Chatbots. Check out the SMX West keynote. Feb 22, 2018 by Marketing Land It’s been a while since search was limited to text on a computer screen. Nowadays, your target audience doesn’t even have to type a query to get results. Search is often voice-activated, happening across mobile and Internet of Things devices, like smart home speakers.
Retailers with shopping apps now see majority of e-commerce sales from mobile Feb 21, 2018 by Greg Sterling E-commerce is now a truly cross-device experience.

Valassis launches Remarketing Activation to follow up web browsing with an email or postcard Feb 22, 2018 by Barry Levine The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.
Net Neutrality repeal set for April 23 unless litigation or state action stops it Feb 22, 2018 by Greg Sterling There are efforts in Congress, the states and the courts to stop the repeal.
7 shared traits of CMOs that thrive in the martech age Feb 22, 2018 by Andy Betts Contributor Andy Betts details the characteristics that help modern CMOs stand out.
Yelp tests offline attribution using guest WiFi and email matching Feb 22, 2018 by Greg Sterling The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.