Aug 25, 20173 min read

Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Proof that no ranking boost for responsive sites exists in 2017 Aug 25, 2017 by Bryson Meunier There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn’t among them, argues columnist Bryson Meunier.
5 non-traditional skills to look for in a PPC account manager Aug 25, 2017 by Todd Saunders You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.
Influencers vs. thought leaders and the rise of image analytics Aug 25, 2017 by Will McInnes Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look at how they’ve diverged and why it means marketers today need visual analytics to help measure their brand’s impact on the social web.
Why emotion is crucial to create brand advocates — and what you can do about it Aug 25, 2017 by Jim Dicso How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.
Spotify’s VP of Growth: CRM is much more than off-the-shelf software Aug 25, 2017 by Barry Levine For Mayur Gupta, everything a digitally based brand does revolves around understanding what the customer needs, and when.
Forrester Wave: Social ad tech tools are still an ‘immature’ category Aug 25, 2017 by Barry Levine The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers.