Feb 9, 20174 min read

Marketing Day: Influencer campaigns, interview with Denny’s CMO & Twitter’s Q4 2016

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Kiss your personas goodbye (and say hello, AI)! Feb 9, 2017 by Venkat Nagaswamy Your buyer personas are about to become as out-of-date as an Altair 8800. Contributor and AI marketing guru Venkat Nagaswamy explains why you’ll be grateful.
6 ways to grow your podcast audience with SEO Feb 9, 2017 by Stephan Spencer Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.
It’s time to get ready for the holidays (Yes, really!) Feb 9, 2017 by Dave Davies It’s February, and you know what that means — the holidays are just around the corner! Okay, maybe not, but columnist Dave Davies explains why now is actually the ideal time for SEOs to start preparing for holiday season 2017.
The evolution required to achieve a sustainable online ecosystem Feb 9, 2017 by Ben Barokas How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation.
Using influencer campaigns for real-time amplification Feb 9, 2017 by Caitlin Jeansonne Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives.
The brainpower boost: How neuroscience nurtures marketing and design potential Feb 9, 2017 by Caitlin Pequignot & Tommy Hung Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung.
Adblade adds self-service RTB for its WordPress plugin Feb 9, 2017 by Barry Levine Now, third-party demand sources can bid on inventory for the content-like ads run by this competitor to Taboola and Outbrain.
AOL’s Area 51 incubator releases first prototype — a bot for its ad tech data Feb 9, 2017 by Barry Levine Called Avery.ai, it now moves into product development and joins other companies’ efforts to make marketing data more readily accessible.
What marketers should know about Twitter’s Q4 2016 earnings Feb 9, 2017 by Tim Peterson Twitter’s daily audience is growing, but its ad revenue has shrunk, and its direct-response advertising struggles have gotten more difficult.
A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts Feb 9, 2017 by Amy Gesenhues CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people.
Twitter’s ad revenue declined in Q4 2016 Feb 9, 2017 by Tim Peterson Revenue, audience size, ad engagements versus prices: the numbers to know from Twitter’s latest earnings report.
How to use live chat to increase conversion Feb 8, 2017 by Digital Marketing Depot In recent years, there has been a shift in consumer preference to text-based communication from voice. As a result, live chat on desktop and on mobile phones has become a key form of communication for both individuals and businesses.
Facebook’s ad policies revised to encourage inclusion and diversity Feb 8, 2017 by Tamar Weinberg Facebook’s ad policies have been updated to increase opportunity and prohibit discrimination.